It would appear that the golden rule of mobile search is to ensure users are delivered to the content they are expecting to see when they enter the page, even if that means repurposing a desktop page or displaying the desktop page itself, rather...
He cautioned that some consumers just don't just engage in email, but instead they're on social, mobile, search, on your website, etc. Mobile and social have been among the most talked-about subjects for the last couple of years.
Social/Mobile/Local marketing (that thing people call SoMoLo) But what's interesting is that Google is fracturing our cherished idea of discoverability, especially in relation to unbranded keywords, into search and exploration.
Separately, Google is warning that if you have a bad mobile website, your search rankings will soon be hurting. In addition, just as site speed has played a part in Google’s web search ranking algorithm since 2010, you can expect site speed to have...
With Google dominating mobile search and free Google tools like Gmail continuing to increase in popularity, it's a given that Now will become status quo for users and consequently, for marketers as well.
Sales are the key to success of any company and social media is the key to business development in a mobile-social world. Social signals impact SEO as well, so social content sharing and authorship of valuable optimized content assist marketing...
Some will benefit most from local optimization; others are geared towards mobile search. As Google matures as a search engine, silver bullets are becoming rarer and rarer. Only rely on desktop search?
I think if an app, or a search engine wanted to deliver mobile-friendly content – the content from the semantic markup that schema provides would be a great place to find it. I've been reading, and thinking, about the marriage of schema and Mobile.
You might find others in Asia who prefer mobile payments. The next largest growth area internationally is mobile payments. According to a report on Global Online Payment Methods by yStats.com, the global mobile payment transaction volume is...
GE and Virgin Mobile are among the companies that have already taken advantage of branded content on the site. Over 70 percent of the traffic on the BuzzFeed site is shared over social media networks and nearly half on mobile, the company says.
Periodically you want to do a search for your site, see if you trigger malware warnings in a site search or mobile, then check your analytics to make sure no one is running anything untoward on your site like say a rogue Viagra site.
The best tools go even further, leveraging automation and scalability to empower national brands to maximize social, local search, and mobile results at the location level, but companies governed by regulatory bodies should have their requirements...
Ensure you optimize your site for mobile and tablet search. Reasons Why Responsive Web Design is the Best Option For Your Mobile SEO Strategy These factors include modern design and content, usability and conversion, and search and social media.
The true pace of mobile and local search can be seen when the market withstands an entire column's worth of updates and announcements in just one month. In an effort to continue courting SMBs – the lifeblood of local search – Facebook has rolled...
How to Use this Segment: Apply this segment to any report where you want to see mobile visitors but don't want to see any devices with screens over 600 pixels wide. Google Analytics user agent detection can be thrown off by the countless new mobile...
Mobile traffic continues to grow and become a larger part of everyone's paid search campaigns. Google's Mobile Search Moments research reported that 73 percent of mobile searches trigger additional action and conversions.
Search results are customized based on a user's location and mobile continues to change the game. It talks about putting a team together and how to find resources like industry news and search conferences.
Mobile marketing name Mobile pointing method Mobile has QWERTY keyboard? Mobile is NFC supported? Mobile has cellular radio? While you may not necessarily need this level of granularity for your website, remember that Google Analytics can also be...
With more than 100 million monthly unique visitors to the site (both on desktop and mobile), it's a great place to gain visibility for your company and create a place for reviews, ratings, and even some social engagement.
The mobile app for Twitter and ability to tweet 24/7, as many social media marketers do, is easy to do. Google+, as a Google product, means it will undoubtedly be integrated into other developing applications supporting content marketing and...
