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  1. SEO Is No One-Trick Pony

    There are certainly many other elements that can go into a "full service" SEO engagement (I haven’t even talked about local SEO, video SEO, image SEO, mobile, or a number of other things), but I hope that this has helped to shape the discussion of...

  2. Social Customer Service Secrets to Avoid Negative Search Results

    The new rules of selling and customer service are here, they’re social, they’re mobile, they’re visual…and most businesses are not ready. Search results beware and be aware, customer service is part two of the social media revolution.

  3. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    Once you better-understand the percentages, you can drill into the search queries and top landing pages from mobile traffic. You want to take note of how many you are receiving from mobile search and compare that to desktop.

  4. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    An additional way Groupon is measuring SEO is by looking at deep linking into mobile apps. He began with the Google Panda update, which aimed to improve search results with quality content. Ever since Google unleashed 100 percent secure search...