The company is bringing the platform to Apple's mobile operating system as a feature on the new version of Google's Search application for the iPhone and iPad. In making the Now platform a feature of the Search application, however, Google is able...
We're thrilled to introduce this game-changing technology in our first mobile application," said Yahoo CEO Marissa Mayer. Acquisitions came from sectors key to Yahoo's future such as mobile, search, and mail.
For example, are your users leaving product reviews, referring the application to others, etc. That said, Flurry excels in application engagement – you can define as many custom events as you need. On the web analytics side the web measurement...
Application download: This measurement is unique to mobile and marketers are starting to capture these types of metrics to optimize their campaigns. The panel discussed that the integration of mobile is an opportunity to have a holistic marketing...
Q: Where does a publisher who is considering the Google Catalog platform look to find out how many unique visits the Google Catalogs page is getting on desktops every month and/or how many mobile devices are accessing the Google Catalogs...
There is a Google Catalogs application for iOS and Android tablets. The new Google Catalogs is interactive and mobile. Check out this Google Shopping search results page for “Smittybilt xrc8” restricted to the store Winch Depot.
The current model of segmented analytics systems for different types of interactions and devices (web analytics focused on pages, mobile analytics focused on application interaction, social analytics focused on likes/tweets/retweet) won't generate...
Description: A free software application that allows you to quickly and efficiently create search, display, and/or remarketing campaigns. Description: A spreadsheet application/software that allows users to make calculations, graphs/charts, pivot...
Unlike Google, Apple has total access to everything that happens within the confines of an application, which means there’s a boatload of data to determine user appreciation. Use conversion optimization techniques and push notifications to ensure...
Some examples of “reminders” would be a sales event, a store opening, application deadlines, or even happy hour specials at a local pub. Mobile ads can show up to two additional links. Remarketing for Search
From these location-specific mobile ads, customers can then click through to the retailer’s mobile application or website where they can engage further, enhancing their entire in-store experience. A recent study conducted by xAd in partnership with...
To apply for the Conductor Foundation 2013 SEO grant, download the application form here and email the completed form to [email protected] The support is well worth it for non-profits, she said, noting that, “.if we invest in mobile...
Someday it may even power digital billboard advertising, neurological advertising or any other futuristic marketing application you can dream up. We deliver local deals and promotions to the palms of nearby consumers’ hands via mobile.
Application developers often fall into the trap of solely using advertising listings to build their data set. With competing streams of data sources, developers must be able to filter data noise and distinguish accurate business points for local...
Consider the example of Eat24, a Web application that makes it simple for people to order food for pick-up or delivery. Beyond the algorithmic changes that local search is likely to experience in the next few years and the changing of the guard we...
A 60-day comment period begins today, allowing anyone in the world to submit comments on any application, and the evaluation panels will consider them," Senior Vice President Kurt Pritz said in a statement.
Geo-fencing is the more specific application of geo-targeting where a virtual barrier is created around a defined area – usually determined via a geo-targeting strategy. A number of new terms have come to the marketplace since mobile’s explosion...
Website/mobile users are task based (goal and explorer functions), while application users are goal focused. The world is going mobile and with that so are our websites. The mobile pundits got it right: sites should be minimal, functional, with...
Developers can get people talking about their app with Facebook friends directly on their platform and increase engagement for the application. Peter van der Graaf shared some great tips on app store optimization with key recommendations for...
Can he or she stay, fetch, roll over, shake hands, and not drool on the application? Now, you know that millions of people are using mobile devices every day, but did you know that dozens are still using rotary phones?
