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  1. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    Search is a huge driver of business (search accounted for 43 percent of all Internet ad revenues in 2013, $18.4 billion, according to the Interactive Advertising Bureau) but is extremely complex, so attending a Search Engine Strategies event is a...

  2. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    A few reports on mobile advertising and usage. The State of Mobile Advertising, Q1 2013 – Opera Why 75 cents of every dollar spent on mobile advertising is spent on iPhone and iPad (Mopub) – VentureBeat iPad Still Dominates Tablet Ads With iPad...

  3. 3 Essential Mobile Ad Extensions to Get More Clicks from Mobile Devices

    It’s just a matter of checking a box that tells Google you want a given ad to run on mobile. The best way to optimize the ad experience for mobile users is to take advantage of ad extensions – essentially enhancements that will make your ad more...

  4. 3 Mobile Marketing Must Haves for the Holiday Season

    Mobile ad creative should provide users with the information they want, while allowing advertisers the flexibility and performance they need. Along with locally relevant ad creative, it’s imperative that advertisers develop mobile landing pages...

  5. Local Search Insights: What Are Consumers in Your Local Area Searching For?

    Their research, which spans 2 billion searches annually by 11 million mobile unique users per month, sheds much-needed light on growing local search use. Search Engine Watch author Kristine Schachinger talked mobile site strategy and implementation...

  6. Smaller-Screen Creative: Why Smartphones & Tablets Aren't Created Equal

    As we learn more about user behavior regarding mobile search, it will allow advertisers to better display ads based on much more than the location and relevancy of the ad, but how users prefer to digest and engage in the ad experience across...

  7. Valentine’s Day 2012 Ideas for Marketers

    Mobile advertising is expect to hit $2.6 billion in 2012. You need to start capitalizing on mobile traffic this year. Across relevant categories, jewelry is seeing a 42 percent increase in mobile and desktop queries compared to January of last year...