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Mobile Search Advertising Ad Revenue

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  1. Mobile Ad Revenues Soar as Search and Directories Flatten Out

    The unprecedented revenue is due in large part to a surge in mobile advertising dollars. For the first time in the study’s history, mobile ad revenues were broken into search and display categories. If you do a search ad buy in Google, almost by...

  2. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Advertising-wise, as traffic climbs the ad team sees the potential of boosting revenue. Then boom, the wave crashes, and takes a huge portion of those visits with it (including ad revenue). The site that was generating $200,000 per month could lose...

  3. 2013 Mobile Ad Revenue Hits $19.3B, Including Gains in Search

    And, with $8.85 billion in net revenue, Google came out on top globally when it comes to mobile ad revenue in 2013, according to eMarketer. When it came to mobile ad revenue, eMarketer reported that Google and Facebook accounted for the majority of...

  4. Mobile Advertising Measurement: Winning the Long Game

    Mobile apps that require a user to first register (i.e.create a user profile, before enabling the full functionality of the app), measuring the completion of the registration allows you to distinguish users who have a genuine interest in using...

  5. Search Ad Revenues Hit $18.4 Billion in 2013 [Report]

    Search accounted for more revenue than display and mobile combined in 2013, and that declines in the overall share is due "to growth in Mobile and Mobile Search, which is included in the Mobile category," according to the latest IAB Internet...

  6. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    Setting revenue maximizing budgets across search and Shopping campaigns will become critical particularly during the holiday seasons. Efficient management, reporting, and optimization of Shopping campaigns will be crucial for remaining competitive...

  7. Twitter Launches Tailored Audiences Retargeting Product

    Twitter has moved fast to build and prove revenue since their IPO, most recently adding both custom timelines and enhanced mobile targeting in November. At that time, senior director of product – revenue Kevin Weil wrote, “Users won't see more ads...