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  1. FTC Giving Native Advertising a Closer Look

    This content is often completely disguised as being legitimate and unbiased content and appears on a legitimate news site, when in actuality is being paid for by advertiser, as an ad. What is the origin and purpose of the wall between regular...

  2. Google: 88% of Mobile Search Ad Clicks are Incremental to Organic Clicks

    Today Google AdWords released a mobile research study that concluded 88 percent of ad clicks from mobile search are incremental to organic clicks. While this is good news for advertisers looking for ways to drive more traffic and understand the...

  3. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Why 75 cents of every dollar spent on mobile advertising is spent on iPhone and iPad (Mopub) – VentureBeat iPad Still Dominates Tablet Ads With iPad Mini Gaining, Velti Finds – TechCrunch The State of Mobile Advertising, Q1 2013 – Opera