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  1. Google AdWords Adds Consumer Rating Annotations

    or 'Which mobile service provider do you use? With consumer rating annotations, when people click on an ad's rating, they can drill down into a more detailed view of rating scores. Up to three of your best ratings show below the text of your search...

  2. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Using the inverse of the previous example, marketers can also retarget visitors who have come to their websites through a desktop device with a mobile-targeted ad. Custom Audiences allows marketers to retarget Facebook users who earlier visited...

  3. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    The best thing marketers can do is to research and understand the trends in mobile consumer search and social behavior and the various ad options available in the market. Its acquisition of mobile ad exchange, MoPub, certainly added to the company...

  4. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Global mobile advertising is projected to rise 37.4 percent in 2014 to reach spending of $18 billion. Another advantage that Chinese mobile advertising offers in comparison to other types of advertising is the ability to distribute mobile ads based...

  5. Unruly's Second Opinion on Top 10 Social Video Trends for 2014

    For example, you would normally watch video content on your mobile device while on the go, where you have less time and limited access to fully enjoy the content. SW: I would say that shorter content works better for mobile, for a number of reasons.

  6. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Suppose I perform my Black Rain Boots query on my mobile phone as opposed to my laptop or desktop. Advanced technology platforms can drive dynamic ad creation based on demand and intent signals from search, to automatically create ads on Facebook...