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  1. Secret Sauce LoMo Tips for More PPC Sales

    If you aren't using mobile-specific paid search ads, you're doing it wrong. To further enhance your local mobile ads, here are some useful mobile text ads optimizations you can leverage to increase online revenue.

  2. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    The more people that get annoyed by takeover ads and then jump back to the search results, the more bamboo you are building. But desktop was a breeze compared to mobile. Trying to click through 30 component pages on your mobile phone will literally...

  3. Search Engine Marketing Checklist for Hotel Marketers

    Adapt a responsive design for the homepage, hotel search results, and individual detailed hotel page for mobile device users Check the loading speed of the homepage, the destination hotel search results pages, and the hotel individual detailed pages

  4. 3 Must-Know Findings About Cross-Channel Attribution

    Mobile search measurement tells a bit of a different story. While 68 percent of those surveyed listed mobile search as part of their marketing mix, only 40 percent include it in their attribution. The mobile environment surfaces a number of unique...