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  1. Search Engine Marketing Checklist for Hotel Marketers

    Adapt a responsive design for the homepage, hotel search results, and individual detailed hotel page for mobile device users Check the loading speed of the homepage, the destination hotel search results pages, and the hotel individual detailed pages

  2. 3 Must-Know Findings About Cross-Channel Attribution

    Mobile search measurement tells a bit of a different story. While 68 percent of those surveyed listed mobile search as part of their marketing mix, only 40 percent include it in their attribution. The mobile environment surfaces a number of unique...

  3. 2013 Mobile Ad Revenue Hits $19.3B, Including Gains in Search

    Mobile search ads dominated in North America and Europe, but not in the Asia-Pacific region, Middle East and Africa, or Latin America. Nearly every region showed gains in mobile search revenue, however, from 2012 to 2013:

  4. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    Once you better-understand the percentages, you can drill into the search queries and top landing pages from mobile traffic. You want to see the percentage of mobile traffic from organic search. I recommend first determining how much mobile traffic...

  5. How FREE Website Call Conversion Tracking From Google Will Benefit You

    More than 70 percent of mobile searchers use click-to-call when getting to your website. With mobile devices growing in popularity, more conversions happen over the phone versus online. In the example below, using AdWords Call Extensions, you can...