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  1. 4 Pitfalls to Avoid Heading Into the Holidays

    Shop.org is forecasting digital to growing 8 to 11 percent given the growth of mobile and online shopping as a consumer behavior. This holiday season you would expect the shopping behavior to be very mobile, as showrooming and quick transactions...

  2. Writing Your Way to the Top of Search and Social Results

    If we look at just Google search traffic, organic results dominate, receiving about 80-82 percent of its search traffic, while ads receive a mere 18 to 20 percent of search traffic. We are writing for the attention deficit mobile user and the...

  3. Secret Sauce LoMo Tips for More PPC Sales

    If you aren't using mobile-specific paid search ads, you're doing it wrong. To further enhance your local mobile ads, here are some useful mobile text ads optimizations you can leverage to increase online revenue.

  4. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    The more people that get annoyed by takeover ads and then jump back to the search results, the more bamboo you are building. But desktop was a breeze compared to mobile. Trying to click through 30 component pages on your mobile phone will literally...

  5. Search Engine Marketing Checklist for Hotel Marketers

    Adapt a responsive design for the homepage, hotel search results, and individual detailed hotel page for mobile device users Check the loading speed of the homepage, the destination hotel search results pages, and the hotel individual detailed pages

  6. Mobile, the Ultimate Shopping Assistant, Says Google

    Part of that online preparation is through the use of product listings ads (PLAs) – visual search ads that appear at the top of Google search pages. And while there may be a slight discrepancy between who looks at what and when, one thing they will...