In this phase people start selecting the provider or shop for their new mobile phone. Using Radian6 I discovered that there are four or five main phases in the life cycle of a mobile phone. Once a phone is really for sale you should already be...
The simplest method for comparing user behavior by device type is in the main navigational stream (Google Analytics: Audience > Mobile > Overview) but B2B SEO professionals should also compare visitor performance by operating system, based on high...
Who ever really knew how to budget for mobile relative to desktop anyways? While the PLA experience today on mobile is generally comprised of ecommerce advertisers, longer term this will be inventory that will be setting the stage for local...
However, the FTC has noticed that the background shading used by many search engines tends to be less visible when viewed on mobile devices and certain computer monitors. We have observed that, increasingly, search engines have introduced...
ReachLocal will set you up with a web presence and an online marketing (search, social, display, mobile) campaign that fits your budget. As we have seen above, you need good on-page SEO to rock in local search and a good mobile site or responsive...
Additionally, with the recent announcement of Apple and Bing's mobile search, is Bing getting ready to make a more serious run at market share attainment? As SEO experts, we want the search engines to provide robust, powerful and (preferably) free...
You should also take a look at the relatively new Google Keyword Planner, where you can get combined computer and mobile search volume results, as well as drill down beyond country levels. Search is often the catalyst of performance.
Blekko says many of the features on the tablet app are available for iPhone and Android smartphone users, but recognizes that the intent behind mobile and tablet usage varies. While tablets are more focused on media consumption around the home and...
However, data is, and will increasingly become, especially powerful to those seeking to leverage search, social, mobile, local, video, marketing and emerging technology, to compete and earn more market share.
Search and social media is now being consumed and distributed locally and globally, across multiple devices like mobile and video and in multiple formats such as video and images. Rich snippets provide the user with only the important I think if an...
We’ve seen that most marketers were buying sponsored results to advertise their apps and games, and we already offer mobile app install ads and Page post link ads on desktop to achieve these same goals.
Did you catch Google's recent post on its webmaster blog regarding mobile website infrastructure and search results? Failure to fix annoying mobile experiences will now actively hinder your efforts to rank well within search results.
Google will take home more than half of all mobile advertising dollars this year as the company is poised to see record revenues for 2013. Research firm eMarketer said that Google is on pace to set a new record after more than tripling its mobile...
He cautioned that some consumers just don't just engage in email, but instead they're on social, mobile, search, on your website, etc. Mobile and social have been among the most talked-about subjects for the last couple of years.
Social/Mobile/Local marketing (that thing people call SoMoLo) But what's interesting is that Google is fracturing our cherished idea of discoverability, especially in relation to unbranded keywords, into search and exploration.
Assuming Google (or Apple) fails to put a functioning (not provided) like system in place for mobile secured searches to allow this traffic to get bucketed as organic in analytics programs, running this math on your own site now may be the last...
Separately, Google is warning that if you have a bad mobile website, your search rankings will soon be hurting. In addition, just as site speed has played a part in Google’s web search ranking algorithm since 2010, you can expect site speed to have...
With Google dominating mobile search and free Google tools like Gmail continuing to increase in popularity, it's a given that Now will become status quo for users and consequently, for marketers as well.
Pinterest says the search feature is rolling out on the web now, and coming to mobile soon. This week, Pinterest unveiled a helpful little feature that allows users to search for items they’ve pinnedin the past.
Sales are the key to success of any company and social media is the key to business development in a mobile-social world. Social signals impact SEO as well, so social content sharing and authorship of valuable optimized content assist marketing...
