Google has announced that its desktop and mobile search will now include data gathered from Android app activity. The feature will allow users who search for titles of mobile applications to see aggregated data taken from the app.
The company is bringing the platform to Apple's mobile operating system as a feature on the new version of Google's Search application for the iPhone and iPad. Google has launched its Now predictive search platform for Apple's iOS.
Presentations of case studies and best practices will provide details of how to integrate a variety of channels – including social, local, mobile, analytics, and others – in order to engage and acquire new customers.
Baidu now has 100 million daily mobile search users. Enhanced campaigns improvements for Google+ and mobile apps – Inside AdWordsEnhanced campaigns now automatically include social annotation (number of Google+ followers) "when they can improve ad...
It seems that many search marketers have not caught up to the mobile revolution, however. Mobile devices account for 19 percent of all U.S.paid search clicks, but 14 percent of spending; in the UK, mobiles account for 28 percent of paid search...
Google later added Instant Previews to mobile, and video. The Share link was later added beside the search results. As we’ve streamlined the results page, we’ve had to remove certain features, such as Instant Previews," according to a Google...
I suggest reviewing the video, image, and mobile sitemap extensions section. Search engine optimization (SEO) professionals, web designers, and bloggers read a lot of tips from various experts to stay fresh and up on the current trends in website...
As we've previously reported, Google has committed to proposed clearer labeling for desktop and mobile search results so users can more easily figure out products that belong to Google. On searches that trigger Google local results, Google will...
SEO audits need a mobile optimization component. Opportunities from content marketing to GPS, local, and mobile optimization beckon and promise high ROI for brands. Mobile optimization: Going hand in hand with local, optimized mobile landing pages...
While marketers continue to covet U.S.mobile users for their wallet share, many North American local search companies are now pursuing the lucrative UK mobile consumer audience as well. However, close proximity is more important in the UK, as 12...
Acquisitions came from sectors key to Yahoo's future such as mobile, search, and mail. Using natural-language algorithms and machine learning, the app condenses news articles into 400-character dispatches for consumption on mobile devices.
Making your mobile search faster – Google Inside Search BlogGoogle adds expandable sitelinks, or "quick links" (essentially sitelinks within sitelinks), as well as an experimental blue "Quick view" badge that only works with Wikipedia pages.
On the web analytics side the web measurement model is really centered around things like pageviews referrals, search, visits, etc.whereas, on the mobile side the measurement model is less about referrals and more about engagement and loyalty.
If you triangulate Facebook's moves with Nearby/Local Search, Graph Search, and mobile news feed ads, there's an opportunity to connect buyers and sellers in locally relevant ways. They have the opposite problem of Google: Thousands of "feet on the...
Google's chief financial officer also said that mobile will continue to be a major growth business for Google going forward. The smartphone maker earned the search giant a little over $1bn for the quarter.
Mobile and tablet use also continue to accelerate, while apps are pulling people away from the Internet completely. We need to step up our offering to stay competitive in the Local space, so we are redoing a lot of the categorization and making big...
Mobile Secured Search Don’t be fooled by the overshadowing factor of mobile secured search getting mislabeled as direct, Google’s PLAs or Knowledge Graph are most likely contributing to the loss of organic search numbers.
Search engines don’t crawl inside mobile apps to learn what it is or why people want to download it. The world of mobile apps is foreign territory to most online marketers. The content on the page around the mobile app needs to provide the context...
Search remained the revenue leader at $16.9 billion, accounting for 46 percent of all Internet advertising revenue, although this figure doesn't even include mobile search ads in the Internet Advertising Bureau's 2012 report.
We do not believe bundling mobile, desktop and tablet advertising together in an opaque manner is in the best interests of our customers,” Bing said. Platforms like Kenshoo, Marin Software, and Acquisio found creative ways to help users without...
