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  1. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    Depending on your audience, you may need to stop looking at your beautiful site in Chrome on that 24-inch flat screen. Instead, you may need to pull out your phone with a 4- to 5-inch screen. I recommend first determining how much mobile traffic is...

  2. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    Google has come out in support of responsive design, preferring the method of detecting the screen width of a mobile device and serving the appropriate site content from a single URL. Because there are so many possible user agent variations, this...

  3. Google Reveals What New & Expectant Parents Search For

    It seems that the most convenient screen wins, regardless of size. Searches about baby development were 72 percent mobile in Q1 of this year (Google Data). For example, online retailer Magic Beans uses Google Product Listing Ads to reach consumers...

  4. Many Web-Only Retailers Fail to Offer Optimized Mobile Experiences [Study]

    Make the content fit the screen: Consider using responsive web design to ensure the content fits all screens, no matter what the device. The Search Agency today released a new mobile scorecard report, which looked at the Top 100 Web-only retail...

  5. 30% of Ecommerce Site Traffic Came from Mobile in 2013 [Study]

    As smartphones continue to become more popular, sites must be equipped with a mobile version specifically made for the smaller screen. If you're curious about what the state of ecommerce looked like last year, ShopVisible recently released a report...

  6. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Here's a screen shot of this settings section within AdWords: There are a few factors that may cause unqualified traffic, such as mobile devices, campaign targeting, ad copy – but ultimately, I blame the children (but we’ll get to them in a minute).

  7. 5 Critical Factors for Optimized Mobile PPC Targeting

    The second landing page rendered properly but was a bit squeezed for my device's screen. Previously we found that the Google Display Network (GDN) distributed via mobile devices provided very poor results – and the recent study found this to be...

  8. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    Today's "perpetually connected" consumers are known to consume the web across multiple devices, as reported in The New Multi-Screen World Study by Google. For many brands, SEO, social media, email marketing, conversion, content marketing, mobile...