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  1. Many Web-Only Retailers Fail to Offer Optimized Mobile Experiences [Study]

    Make the content fit the screen: Consider using responsive web design to ensure the content fits all screens, no matter what the device. The Search Agency today released a new mobile scorecard report, which looked at the Top 100 Web-only retail...

  2. 30% of Ecommerce Site Traffic Came from Mobile in 2013 [Study]

    As smartphones continue to become more popular, sites must be equipped with a mobile version specifically made for the smaller screen. If you're curious about what the state of ecommerce looked like last year, ShopVisible recently released a report...

  3. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Here's a screen shot of this settings section within AdWords: There are a few factors that may cause unqualified traffic, such as mobile devices, campaign targeting, ad copy – but ultimately, I blame the children (but we’ll get to them in a minute).

  4. 5 Critical Factors for Optimized Mobile PPC Targeting

    The second landing page rendered properly but was a bit squeezed for my device's screen. Previously we found that the Google Display Network (GDN) distributed via mobile devices provided very poor results – and the recent study found this to be...

  5. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    Today's "perpetually connected" consumers are known to consume the web across multiple devices, as reported in The New Multi-Screen World Study by Google. For many brands, SEO, social media, email marketing, conversion, content marketing, mobile...

  6. 3 Reasons Why Responsive Web Design is the Best Option For Your Mobile SEO Strategy

    A site that works well regardless of these variables will provide a better and more consistent user-experience than a separate mobile site that is designed for a specific device and screen size. Responsive web design is recommended by Google, it...

  7. Mobile SEO: 5 Ways to Ensure Your Brand's Content is Optimized

    Click on the arrow at the top left of your Google Analytics Overview screen to open the Segment Builder. So it isn't a surprise Google is focusing its algorithm changes on ensuring relevant search results are returned when a search is performed...

  8. Could Bing Ever Overtake Google in Search?

    While this was specifically engineered/designed for tablet/touch screen "scrolling" (left to right, rather than up and down), I found the organization of content to be pretty appealing. In quite a short period of time (just a few years), we could...