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  1. Android’s New Feature Paves Way for Apps Replacing Web

    Third, downloading mobile apps takes time, bandwidth, storage space, and screen estate. If the latter is true, the technology may be related to a 2011 patent filed by Google called "Customizing Mobile Applications," in which Google patents the...

  2. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    Depending on your audience, you may need to stop looking at your beautiful site in Chrome on that 24-inch flat screen. Instead, you may need to pull out your phone with a 4- to 5-inch screen. The first thing you need to do is to hop over to Google...

  3. How to Create a Social Media Friendly Landing Page

    A mobile friendly landing page isn't just about how it looks on a small screen. Considerations for the Mobile Audience Does your landing page fit the needs of mobile engagers? Don't require mobile users to type several text boxes of information.

  4. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    Google has come out in support of responsive design, preferring the method of detecting the screen width of a mobile device and serving the appropriate site content from a single URL. Because there are so many possible user agent variations, this...

  5. Google Reveals What New & Expectant Parents Search For

    It seems that the most convenient screen wins, regardless of size. Searches about baby development were 72 percent mobile in Q1 of this year (Google Data). In fact, more than half (56 percent) of searches related to maternity on Google are now done...

  6. Many Web-Only Retailers Fail to Offer Optimized Mobile Experiences [Study]

    Make the content fit the screen: Consider using responsive web design to ensure the content fits all screens, no matter what the device. The Search Agency today released a new mobile scorecard report, which looked at the Top 100 Web-only retail...

  7. 30% of Ecommerce Site Traffic Came from Mobile in 2013 [Study]

    As smartphones continue to become more popular, sites must be equipped with a mobile version specifically made for the smaller screen. If you're curious about what the state of ecommerce looked like last year, ShopVisible recently released a report...

  8. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Here's a screen shot of this settings section within AdWords: There are a few factors that may cause unqualified traffic, such as mobile devices, campaign targeting, ad copy – but ultimately, I blame the children (but we’ll get to them in a minute).

  9. 5 Critical Factors for Optimized Mobile PPC Targeting

    The second landing page rendered properly but was a bit squeezed for my device's screen. Previously we found that the Google Display Network (GDN) distributed via mobile devices provided very poor results – and the recent study found this to be...