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  1. How to Create a Social Media Friendly Landing Page

    Conversely, those of you promoting a mobile app won't get much conversion from desktop users. A mobile friendly landing page isn't just about how it looks on a small screen. For example, let's say you've just launched a desktop browser app for your...

  2. Many Web-Only Retailers Fail to Offer Optimized Mobile Experiences [Study]

    An app store prompt is featured prominently at the top and the bottom of the site displays a number of social media buttons," The Search Agency reported. App Make the content fit the screen: Consider using responsive web design to ensure the...

  3. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Exclude In-App Ads From Campaigns Majority of Tablet Traffic Was From In-App Games I am a case study of one so my research is extremely limited, but my daughter clicks in-app ads all the time. Remove the In-App game category from your campaign.

  4. The Multi-Platform Majority Has Arrived. Are You Ready?

    If consumers don't make room for your app on their devices, your ability to engage with them on mobile platforms will be significantly limited. Tablets offer a larger screen which still renders non-mobile optimized web pages legible to the average...

  5. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    Create and track both micro (ie.opening a screen) and macro (ie.completing a purchase) conversions to better understand how customers and prospects interact with and move around within the app. Get Engagement With Your Mobile App Down First

  6. Google Analytics Adds Mobile Capabilities to Tag Manager

    Depending on how your tech team has developed your mobile app, it can be difficult to change settings or add additional tracking elements. Setting up your Mobile App is quick and easy. On the next screen, select a name for the new account and tag...

  7. Animated Google Doodles Welcome First Day of Summer and Winter 2013

    Niemann, the artist behind the Doodle, is also known for his mobile app, “Petting Zoo,” where various animated animals react to a user’s touch on the screen. Here’s a peek into how the app works. Whether you’re in the northern part of the earth’s...