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  1. Android’s New Feature Paves Way for Apps Replacing Web

    According to a new report from The Information, Google is working on a way for consumers to download trial versions of Android apps before committing to a full-featured version: Obviously Google will be rolling out the App Trial technology on...

  2. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    Are Android users experiencing weird issues causing them to bounce off the site? There are some clients I have that see more than 50 percent of their overall traffic from mobile devices. Now that you know you have a lot of mobile traffic, and that...

  3. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    In an example used by Google, it was determined that after hearing the announcement of Android wearables (largely featuring hip-looking watches), customers searching google watch were landing on pages with normal watches that just had the Google...

  4. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    These placements were generating most of our traffic: mobileapp::2-com.fuegosoft.disneyseries1 mobileapp::2-com.developerstudio.PrincessAnnaFrozenlivewallpaper mobileapp::2-manyapps.net.games.mem2.aphabet mobileapp::2-com.kauf.talking.baum...

  5. What You Can Learn From Google Analytics Mobile Reports

    To break out Apple devices by generation you would need to use screen resolution alongside Mobile Device Info, either in a secondary dimension or advanced segment, as each generation (though not the models within them) uses a different resolution.

  6. How to Use the Browser & OS Reports in Google Analytics, Plus 15 Reasons Why

    Deciding what platforms to develop apps for – Android usage is on the rise. These are vital for spotting trends and problems, for example, a quick look in this account shows that Android has a much lower conversion rate than others and that...

  7. Google Analytics Adds Mobile Capabilities to Tag Manager

    Only Android and iOS platforms are supported currently. On the next screen, select a name for the new account and tag container and choose "Mobile Apps" instead of "Web Pages.then select your platform(s) and time zone and you're off.you can start...

  8. Driving Consumer Insights With Mobile Analytics

    For example, there are so many different manufacturers of Android devices, at so many different price points it's almost like buying a computer. Also, session tracking on a mobile app is primarily done through Unique Device ID (UDID) on Android and...

  9. Google Plans to Combine Mobile & Desktop Ads

    We're in a good position with Android and Google Play, In time, if we do our jobs right, the experience will be very similar on apps or on the web. In his opening statements, Page introduced an idea that came up again and again throughout the call...