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Mobile Screen Ads

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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    But let’s say the site is employing overactive ad tactics like many full-screen floating ads, blended ads, low-quality supplemental content to third-party sites, masked affiliate links, etc. Full-Screen Floating Ads (aka Overlay Ads)

  2. [#SESDENVER] Mapping Behavior Lets Advertisers Predict the Future

    When you look at a mobile screen," said Gagnon, "how many results show? Better tools for mapping mobile behavior based on time and location are the keys to predictive marketing, according to Bing ads evangelist John Gagnon's SES Denver keynote...

  3. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    Instead, you may need to pull out your phone with a 4- to 5-inch screen. Depending on your audience, you may need to stop looking at your beautiful site in Chrome on that 24-inch flat screen. There are some clients I have that see more than 50...

  4. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Here's a screen shot of this settings section within AdWords: We had our mobile bid modifier turned down to -100 percent. There are a few factors that may cause unqualified traffic, such as mobile devices, campaign targeting, ad copy – but...

  5. New Google Playbook Outlines 5 Essentials of a Mobile Strategy

    Integrate mobile into multi-screen marketing. Juxtaposing that data with its own research from more than 30 internal studies, Google says 88 percent of clicks on mobile search ads are incremental to organic clicks, and in certain industries the...

  6. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    Create and track both micro (ie.opening a screen) and macro (ie.completing a purchase) conversions to better understand how customers and prospects interact with and move around within the app. Among their mobile ad types, Google offers click-to...