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  1. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    Even though there was an almost unanimous consensus on the cross-screen influence of paid search, the report stated that "many marketers still seem to disregard the unique qualities of each device type when it comes to campaign execution.

  2. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Here's a screen shot of this settings section within AdWords: There are a few factors that may cause unqualified traffic, such as mobile devices, campaign targeting, ad copy – but ultimately, I blame the children (but we’ll get to them in a minute).

  3. The Multi-Platform Majority Has Arrived. Are You Ready?

    Tablets offer a larger screen which still renders non-mobile optimized web pages legible to the average human eye. As much as I take pride in having survived such deplorable living conditions, there's no question that life with mobile devices nets...

  4. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    Create and track both micro (ie.opening a screen) and macro (ie.completing a purchase) conversions to better understand how customers and prospects interact with and move around within the app. Get to Know Google Mobile Ad Types to Better Connect...

  5. Integrated PPC: A Mind Meld Across Online Marketing Tactics

    Think of mobile as the second screen so other marketing tactics likely to touch PPC will also touch mobile. Mobile ad copy versions. In addition, the basics need to be covered to integrate mobile: A mobile-friendly website or landing page.

  6. Reality Check: Google Isn't 'Killing' Organic Search

    His calculations were based on the amount of space the organic results took up on a computer screen, and that came out to about 13 percent: As a mobile user, do you really want to go to the restaurant's website first when you're doing a local search?

  7. Rise of the New School SEO Professional

    SEO professionals are watching with a gleam in their eye as users move into a multi-device, multi-screen, and multi-context digital world. Opportunities from content marketing to GPS, local, and mobile optimization beckon and promise high ROI for...