Advertisers will only pay for impressions when 50 percent of the ad is on screen for at least one second. Google Screensharing – AdWords CommunityAdWords associates can now invite you to share your screen.
This all supports the tablet as a second screen tool and addition to the desktop. It isn't comfortable to access arts and entertainment information at work with co-workers or a boss nearby, but it is very comfortable to do so at home, possibly as a...
SEO professionals are watching with a gleam in their eye as users move into a multi-device, multi-screen, and multi-context digital world. Opportunities from content marketing to GPS, local, and mobile optimization beckon and promise high ROI for...
So when planning to build out the experience, screen size can make quite a difference ‐ compare a little 4-inch smartphone to a 10-inch or even a 7-inch tablet screen. Increasingly, your audience is spending time interacting with your brand on...
With Cover Feed, which gives you News Feed updates on your home screen, businesses can make page posts that surface there," he said. They have the opposite problem of Google: Thousands of "feet on the street" reps to get their arms around SMBs; but...
Pichette said that the multi-screen world of today offers Google many advertising opportunities going forward. It's really about the new reality of multi-screen. Google's chief financial officer also said that mobile will continue to be a major...
Here's a tip for taking a deeper look at the site's code on a larger screen: use one of the bookmarklets and click anywhere in the code, Select All and Copy the code; then email it to yourself so you can open it on a desktop or laptop.
Aiming to ship 8 million of the 7-inch tablets, which will have a higher screen resolution and thinner design. After slamming Google AdWords for taking control away from customers, Bing says "…we do not believe bundling together mobile, desktop and...
The average mobile Facebook user checks their Facebook app up to 12 times a day, but the average mobile user checks their device’s home screen 100 times a day. He describes Home as a “family of apps” that can be installed to take over the home- and...
Optimizing Second Screen Engagement: Lessons for Brands From Twitter - Search Engine Watch Twitter: The undeniable second screen that sparks brand engagement – #SESNY - Brafton Marketing and advertising professionals all converged on the Big Apple...
He quoted the following statistics: percent of media consumption is screen based percent of media consumption is on smartphones (according toGoogle) percent of Google searches are on mobile devices percent of Bing searches are on mobile.
He went beyond talking about social being the second screen experience and started off with a bang saying Twitter is the second screen. For "American Idol", where you see the bottom third of the screen filled with live Twitter voting, he describes...
Second Screen Engagement: Twitter VP @joell to Share Latest Trends #SESNY Facebook Graph still needs to figure out its mobile app integration and how to move out from under its current overlooked location in the page header.
After watching hours of TV, the last thing you'd want to do is pick up your tablet, stare at another screen, and start surfing the web, right? But perhaps more significantly, it wasn't just that they consumed more content overall – in many...
Optimizing Second Screen Engagement: Trends, Data and Insights (Day 2) Second Screen Engagement: Twitter VP @joell to Share Latest Trends #SESNY The New Inbox: The Intersection of Email, Mobile and Social Marketing
JL: Twitter is over 60 percent mobile, and for many it has become the first screen. Lunenfeld will share some new data and examples that show where second screen activation is headed in 2013. Lunenfeld’s morning keynote on Wednesday, March 27, is...
In addition, many vendors will offer the ability to go beyond traditional tracking capabilities, with cool JSON or jQuery features such as broken link detection, mobile screen orientation and more. As I wrote in my web analytics 2012 year in review...
A site that works well regardless of these variables will provide a better and more consistent user-experience than a separate mobile site that is designed for a specific device and screen size. One of the most appealing aspects of responsive web...
More screen real estate and more dynamic ads could spell immediate benefits for advertisers, Matt Lawson, VP of Marketing, Marin Software, told Search Engine Watch. The social network today unveiled its redesigned, mobile-inspired look that puts a...
The web, social media, and mobile have evolved TV into a multi-screen experience that transcends devices. Not only are we watching more television than ever before, we’re interacting with programming on the “second screen” in ways that enrich...
