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  1. The Smart Way to Optimize Your Amazon Sales Strategy

    If your own website isn’t mobile friendly or converting mobile visitors very well, you could consider sending them to Amazon instead. Mobile Media Buying Since mobile inventory is still relatively inexpensive and Amazon makes purchasing from a...

  2. Responsive Design vs. Task-Oriented UX Design

    Oftentimes, designers employ a Mobile-First design approach to design the site so that it looks and interacts well on the phone, and then scale the design up for the tablet and desktop. They may also be somewhat mobile, but pause to perform a task...

  3. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    We had our mobile bid modifier turned down to -100 percent. There are a few factors that may cause unqualified traffic, such as mobile devices, campaign targeting, ad copy – but ultimately, I blame the children (but we’ll get to them in a minute).

  4. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    This handy segment filters for a variety of mobile devices by applying a regular expression to the screen size dimension. How to Use this Segment: Apply this segment to any report where you want to see mobile visitors but don't want to see any...