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Mobile Reach Advertising

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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    But desktop was a breeze compared to mobile. Trying to click through 30 component pages on your mobile phone will literally drive you insane…It was a horrible user experience. Hypothetically speaking, let’s say a website is generating $200,000 in...

  2. Cross-Device Measurement: Believe the Hype

    When talking with attendees at mobile marketing conferences and events, I’ve frequently heard that the inability to identify consumers across devices is what’s preventing brands from spending heavily on mobile advertising even though they do...

  3. 24-Hour Breakdown of Searches on Black Friday and Cyber Monday

    TIP: Fifty-five percent of holiday shoppers check availability of an item using their mobile before going to a store. Mobilize your PPC ads to reach these shoppers – include store hours, directions, and highlight your Black Friday-specific promotions.

  4. Why Facebook’s New Cross-Device Tracking Tool Is a Game-Changer for Advertisers

    Though a user is the same person while using mobile or desktop, he is in a different mindset, and his receptivity to advertising is different. Facebook’s new tool can show that a customer saw an ad from an advertiser on its mobile device, but then...

  5. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    As we're coming up on the one-year anniversary of Google enhanced campaigns, mobile has continued to cement itself a permanent fixture in the marketing mix, not just across paid search. When it comes to riding the mobile wave, marketers must use...

  6. Mobile: 34% of Organic Search, 42% of Social Traffic in Q2 [Report]

    Social media traffic made up 1.6 percent of all site visits in Q2.percent of social visits came from a mobile device in Q2. Mobile device traffic is growing, up three percentage points from Q1, comprising 34 percent of all organic search traffic to...

  7. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Reach Mobile App Users on the Desktop Custom Audiences allows marketers to retarget Facebook users who earlier visited their websites or mobile apps, as well as combine first-party data such as customer emails, purchase data, and CRM data with...