SEO News

Mobile Purchasing

  1. The Smart Way to Optimize Your Amazon Sales Strategy

    Since mobile inventory is still relatively inexpensive and Amazon makes purchasing from a mobile device incredibly simple and painless, it’s worth testing a small mobile-only media buy to send traffic and see if you can generate incremental profits.

  2. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    For example, a customer may use a mobile app to research flights, but only consider purchasing the flight on his laptop. If you're investing heavily in mobile apps, but still struggle with how to justify mobile app ROI, use Facebook Custom...

  3. Mobile Ad Spend Up 5% on Google; Marin Gives Tips for Mobile PPC Success

    Marin released research findings this week that showed not surprisingly mobile’s role in search advertising was up in click-through rates (CTR), share of ad impressions, and share of spend. In its research, Marin found that even though CTRs on ads...

  4. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    Another super interesting stat from Adobe ‐ 70% of people said mobile purchasing decisions are mostly influenced by email. Jenkins went on to say that the only thing that's more important than influencing consumers via email when it comes to...