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Mobile Purchasing

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  1. Cyber Monday Traffic, Mobile & Ad Spend All Up on $1.46 Billion Shopping Day

    Mobile sales reached close to 13 percent, an increase of more than 96 percent over 2011. On Cyber Monday more than 18 percent of consumers used a mobile device to visit a retailer's site, an increase of more than 70 percent over 2011, according to...

  2. For the 18th Time, Social Media Marketing Doesn’t Suck: How Twitter Drives Online Sales

    Black Friday Stats: Mobile Impresses While Social Depresses - Marketing Pilgrim All of these doomsday articles proclaiming the death of Twitter as a marketing channel miss a very simple point: the lack of conversions shown in analytics programs by...

  3. Over 90% of Shoppers Find Their Cyber Monday Shopping Experience Satisfying

    Qualtrics reported that 10 percent of surveyed participants will be purchasing holiday gifts on their mobile device. A recent study from enterprise data and analysis firm Qualtrics surveyed 1,100 consumers to find out how they choose to shop during...

  4. Mobile Purchase Path Insights for Successful Mobile Ad Campaigns [Study]

    Local relevance and timing are key in converting mobile browsers to buyers, though specific consumer needs and verticals influence the way mobile devices are used for purchases. A new study from xAd and Telmetrics with data provided by Nielsen...

  5. Social Retail: Finding, Engaging & Cultivating Today’s Connected Consumer

    Mobile devices and applications aimed at bringing users deeper into the entertainment experience are quickly becoming the norm. With a number of clear app leaders and opportunities for branded content delivery alongside and within entertainment...

  6. Google Mobile App Analytics Measures Acquisition, Engagement, Outcomes & More

    With mobile continuing to grow by leaps and bounds, and mobile app usage on the rise, it’s critical to properly measure how users interact with your app. From tracking codes to new reports, Google’s new Mobile App Analytics has you covered.

  7. Google Acquires (and Shuts Down) Trust Seal Company KikScore

    Google has been working hard at making online purchasing and mobile payment more attractive to consumers; in April, they also acquired mobile payment technology company TxVia. Google’s second acquisition of the year is trust seal provider KikScore...

  8. Bob Moog Rocks Google Homepage With Synthesizer Logo You Can Play

    Animoog is powered by their proprietary Anisotropic Synthesis Engine, successfully mashing the musical capabilities of Moog synths with touch and mobile technology. Animoog creators explain the transition to mobile synth on the Moog Music website...

  9. Local Search Listings: Most Relevant Search Results Regardless of Medium

    Most local searchers are looking for quick referential info – an address or a phone number to contact, especially on mobile devices. Combine that with local listings’ impact on how businesses and brands are found on mobile and social sites and...