As the percentage of users accessing content through a mobile device continues to increase, B2B marketers need to be sensitive to navigational limitations and conversion rates barriers mobile browsers create.
Another super interesting stat from Adobe ‐ 70% of people said mobile purchasing decisions are mostly influenced by email. Jenkins went on to say that the only thing that's more important than influencing consumers via email when it comes to...
Until the day when mobile becomes the ultimate purchasing agent, advertisers should take mobile for what it is – an excellent tool for brands to strengthen relationships with consumers. Since Google's announcement of enhanced campaigns, all eyes...
Consumers are making more of their purchasing decisions on mobile devices – whether on a smartphone or tablet – in addition to making it one of their primary channels to research products. A recent survey by Telemetrics and xAd showed that 50...
After purchasing, Facebook creates three different types of advertisements for you that show in desktop and mobile news feeds, and on the right-hand column of Facebook. Facebook's Promoted Page Likes advertising rolled out globally this week...
Device targeting: Do Twitter ads targeting mobile or desktop perform better? The best way to create ads that will convert is to speak to your audience and to find out what information they need to make their purchasing decision.
Rising use of mobile devices in stores and increasing usage for direct, search and email traffic will mean the majority of consumer purchasing decisions will involve a mobile device, rising from almost nothing two years ago.
In fact, one-third of the current population over the age of 65 has performed a search on their mobile device within the last 30 days and 78 percent of individuals who were exposed to an online video ad performed a branded search for the...
This is important as we continue to move into the post-PC era, where high-intent mobile shoppers aren't just purchasing items online but are armed with the computing power to bring pricing transparency into the store with them.
A surprising result of IDG's study was the fast-moving growth of mobile usage. The high usage rates of mobile devices could end up paying dividends for marketers. According to the study, 43 percent of consumers have researched a product because...
But their mobile purchasing activity hasn’t yet caught up to their overall usage of these new media. Mobile devices have become a ubiquitous shopping accessory, whether for checking competitive prices on Amazon while in the store (i.e.showrooming...
Mobile sales reached close to 13 percent, an increase of more than 96 percent over 2011. On Cyber Monday more than 18 percent of consumers used a mobile device to visit a retailer's site, an increase of more than 70 percent over 2011, according to...
Black Friday Stats: Mobile Impresses While Social Depresses - Marketing Pilgrim All of these doomsday articles proclaiming the death of Twitter as a marketing channel miss a very simple point: the lack of conversions shown in analytics programs by...
Video, social, mobile, local rankings all require much than a singular technical approach. The ability of content to attract, retain, and convert customers naturally draws parallels with conversion and purchasing funnels.
Qualtrics reported that 10 percent of surveyed participants will be purchasing holiday gifts on their mobile device. A recent study from enterprise data and analysis firm Qualtrics surveyed 1,100 consumers to find out how they choose to shop during...
Also, understanding the role of location - specifically the importance of local driving distance - is essential to harnessing the 65 percent undecided mobile Auto audiences and their purchasing power.
Most mobile phone users with purchasing power now have smartphones. A new Knotice study has revealed strong increases in the interaction of mobile devices with email marketing. In the first six months of 2012, 36 percent of emails sent were opened...
Local relevance and timing are key in converting mobile browsers to buyers, though specific consumer needs and verticals influence the way mobile devices are used for purchases. A new study from xAd and Telmetrics with data provided by Nielsen...
Mobile devices and applications aimed at bringing users deeper into the entertainment experience are quickly becoming the norm. With a number of clear app leaders and opportunities for branded content delivery alongside and within entertainment...
With mobile continuing to grow by leaps and bounds, and mobile app usage on the rise, it’s critical to properly measure how users interact with your app. From tracking codes to new reports, Google’s new Mobile App Analytics has you covered.
