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Mobile Purchasing

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  1. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    Another super interesting stat from Adobe ‐ 70% of people said mobile purchasing decisions are mostly influenced by email. Jenkins went on to say that the only thing that's more important than influencing consumers via email when it comes to...

  2. Cyber Monday Traffic, Mobile & Ad Spend All Up on $1.46 Billion Shopping Day

    Mobile sales reached close to 13 percent, an increase of more than 96 percent over 2011. On Cyber Monday more than 18 percent of consumers used a mobile device to visit a retailer's site, an increase of more than 70 percent over 2011, according to...

  3. For the 18th Time, Social Media Marketing Doesn’t Suck: How Twitter Drives Online Sales

    Black Friday Stats: Mobile Impresses While Social Depresses - Marketing Pilgrim All of these doomsday articles proclaiming the death of Twitter as a marketing channel miss a very simple point: the lack of conversions shown in analytics programs by...

  4. Over 90% of Shoppers Find Their Cyber Monday Shopping Experience Satisfying

    Qualtrics reported that 10 percent of surveyed participants will be purchasing holiday gifts on their mobile device. A recent study from enterprise data and analysis firm Qualtrics surveyed 1,100 consumers to find out how they choose to shop during...

  5. Mobile Purchase Path Insights for Successful Mobile Ad Campaigns [Study]

    Local relevance and timing are key in converting mobile browsers to buyers, though specific consumer needs and verticals influence the way mobile devices are used for purchases. A new study from xAd and Telmetrics with data provided by Nielsen...

  6. Social Retail: Finding, Engaging & Cultivating Today’s Connected Consumer

    Mobile devices and applications aimed at bringing users deeper into the entertainment experience are quickly becoming the norm. With a number of clear app leaders and opportunities for branded content delivery alongside and within entertainment...

  7. Google Mobile App Analytics Measures Acquisition, Engagement, Outcomes & More

    With mobile continuing to grow by leaps and bounds, and mobile app usage on the rise, it’s critical to properly measure how users interact with your app. From tracking codes to new reports, Google’s new Mobile App Analytics has you covered.