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Mobile Purchasing

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  1. Mobile Advertising Measurement: Winning the Long Game

    Advertising is a fundamental component of most mobile marketing campaigns, from just launched apps to well-established enterprise-level organizations with strong brand recognition. There is no point in driving installs if people aren't using your...

  2. Google: Local Searches Lead 50% of Mobile Users to Visit Stores [Study]

    New Google research says that 50 percent of mobile users are most likely to visit after conducting a local search, while 34 percent of consumers on tablets or computers will go to a store. Participants in this study voluntarily completed an online...

  3. The Smart Way to Optimize Your Amazon Sales Strategy

    Since mobile inventory is still relatively inexpensive and Amazon makes purchasing from a mobile device incredibly simple and painless, it’s worth testing a small mobile-only media buy to send traffic and see if you can generate incremental profits.

  4. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    For example, a customer may use a mobile app to research flights, but only consider purchasing the flight on his laptop. If you're investing heavily in mobile apps, but still struggle with how to justify mobile app ROI, use Facebook Custom...

  5. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    Another super interesting stat from Adobe ‐ 70% of people said mobile purchasing decisions are mostly influenced by email. Jenkins went on to say that the only thing that's more important than influencing consumers via email when it comes to...