Since the original letter in 2002, mobile and tablets have increased significantly, as well as types of platforms search engines use to display and promote information, such as mobile apps, social media and their own way of narrowing segments of...
Vine and other platforms, most recently Instagram, are leading a revolution in social video sharing," said Unruly COO and co-founder, Sarah Wood. The social video ecosystem is developing rapidly to meet changing consumer habits and brands can now...
Many of the most popular social platforms make their data freely available through API's. However, data is, and will increasingly become, especially powerful to those seeking to leverage search, social, mobile, local, video, marketing and emerging...
Hot Twitter Apps and Platforms There are eight card types that can be attached to tweets, each of which has a beautiful consumption experience built for Twitter's web and mobile clients: Twitter Cards helps to richly represent content within tweets...
Top social CRM platforms make it much easier for brand managers in any industry to maintain control of all social activity and ensure brand consistency, but many of these platforms fall short of ensuring compliance with industry regulations.
There are a number of good free and premium platforms out there to gather and analyze actual demographic, psychographic, behavioral, and social audience attributes, including Quantcast (free), Google Analytics (free), comScore (paid), Lotame (paid...
The new Stream Ads will also appear in Yahoo's mobile and tablet apps, giving brands a path to reach consumers across all three major platforms with a single ad buy. Scott Burke, SVP of advertising and data platforms at Yahoo, said an industry...
This study reveals the opportunity for brands to drive the conversation on visual platforms like Pinterest. Brands need to go forth and pin," said senior vice president of social, mobile, and content lead at Digitas Jordan Bitterman.
Social Marketing Platforms Will Allow Brands To ‘Buy Into Moment’ – ClickZHow close can a marketer get to real time? Social marketing platforms, including Salesforce and Adobe, aim to help brands insert themselves into social media conversations...
He adds that social ad platforms including Facebook Exchange are taking budget from other ad exchanges and networks. It seems that many search marketers have not caught up to the mobile revolution, however.
Outside SEO firms have little stake in existing internal power structures or technical platforms or approaches. Brands increasingly seek differentiation by going beyond the out-of-the-box functionality of their CMS platforms.
Craver mentioned Chromeless browsers under the Mobile App Experience above, and likely the two most popular related platforms to use are: PhoneGap and Appcelerator. For some background, these are the online platforms brands are using:
Mobile app creation forces marketers to understand the limitations of different platforms, devices, and tracking. The world of mobile apps is foreign territory to most online marketers. Optimizing mobile apps to be more easily discovered by users...
Platforms like Kenshoo, Marin Software, and Acquisio found creative ways to help users without breaking that rule, but were in fact unable to deliver a platform that would let users compare data from both search engines and make decisions for...
Foursquare Planning to Offer Check-in Data to Target Ads on Other Platforms – Advertising Age UK digital ad spend up 12.5% to £5.42bn in 2012: report – EconsultancyMeanwhile, the IAB reported that UK digital ad spend in the UK increased 12.5...
Detect Mobile Browsers really covers the different platforms, languages, browsers, etc.that you're going after. So she highly recommends exploring other mobile tracking platforms. These tips, tools, and code tricks to enhance the mobile user...
Customer service issues not handled properly can become amplified very quickly across social media platforms. The study found that Facebook was second to only Google Maps as the place people go to conduct local searches on mobile devices.
Keyword strategy is not only important to implement on-site, but should extend to other off-site platforms, which is why you should also be thinking about multi-channel optimization. These multi-channel platforms include:
Interaction: Talks about how will you interact with your consumers across all platforms. Blogging, email and social media are all different mediums and should be messaging should be unique to those platforms
Make your content creator authoritative and active on the social platforms, stat! Branigan mentioned the much-hyped New York Times new article template (still being rolled out on all platforms) – as an example of this.
