SEO News

Mobile Platforms

RSS
  1. SEO Is No One-Trick Pony

    You can see how people are navigating the site, in real time (as well as view recorded visits), gain insight on what the experience looks like in different browsers/platforms, get insight via heat maps for mouse movements, clicks, and scroll depth...

  2. Why Facebook’s New Cross-Device Tracking Tool Is a Game-Changer for Advertisers

    Only Internet giants like Facebook or Google can claim to have enough reach of users logging in on multiple devices consistently for this data to be useful outside of their respective platforms. Facebook’s new tool can show that a customer saw an...

  3. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Which platforms and technologies does [VENDOR NAME] currently interface with through an API? What about forms from Salesforce or other customer relationship management (CRM) platforms? Are there tools in place to ensure brand and regulatory...

  4. SES Atlanta is Just 3 Weeks Away: Learn Top SEO & Paid Search Tactics, Tips & Tools

    The conference's keynote speaker is Bing's Senior Product Manager Duane Forrester, who will share trends on search over time and across platforms. It's hard to pull out specific sessions, but some of my personal highlights on the SEO side would be...

  5. Kiss Your Ads Goodbye: How Net Neutrality May Impact Content & Advertising

    Translation: Rather than the "level playing field" that currently exists, ISPs like Cox, Comcast (soon to include Time Warner), AT an advantage many content publishers, video producers and commerce platforms may not be able to afford.

  6. The Difference Between App to App and Web to App Advertising

    While methods vary between platforms and stores when performing install attribution, the methods are very similar between Android and iOS apps (in both app-to-app and web-to-app scenarios). Mobile devices – and the apps contained within them – are...

  7. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    Have you tailored your mobile search ad copy to be as mobile-friendly as possible, and are you taking advantage of all the unique features of paid search mobile platforms? Most online advertisers know that mobile-specific experiences are important...