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  1. SEO Is No One-Trick Pony

    You can certainly use your analytics platform to identify where visitors are falling off and, in some cases, you can simply eye-ball test some things that are obviously wrong with the usability of a website.

  2. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    In order to succeed, marketers need powerful technology that can help them harness massive data in real time, and a platform that can break down the silos within the organization, bringing content creators into the fold for seamless collaboration...

  3. How Vine Has Changed the Video Landscape in Just 12 Months

    Search Engine Watch expects to see more granular metrics being added to the platform in 2014. And what better way to tease them than using a platform designed for real-time marketing. In fact, according to a recent study from Cisco, two-thirds of...

  4. 7 Reasons Your Blog Sucks & How to Fix It

    On mobile, the experience is even worse, where it can be near impossible to close out some pop-ups (be sure to test on a mobile platform). Sure, you might get a stray visitor here and there, but when they see that you rarely post (say, the date on...

  5. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Keyword data is still available for advertisers using PPC on Google's platform. Practically speaking, this is to help prepare the search engine for the rise of voice search associated with mobile. Properties that you're trying to rank need to be...