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  1. What is Mobile App Attribution & Why is it Important?

    Google provides a referral tracking system to let marketers see which marketing sources are driving visitors to the Android Market and downloading your app. When a user installs the mobile app, the SDK collects the same data points from within the...

  2. Scroogled Rises: Microsoft Back on Attack as Google Faces New Antitrust Complaint

    Failure to act will only embolden Google to repeat its desktop abuses of dominance as consumers increasingly turn to a mobile platform dominated by Google's Android operating system. Fairsearch's lead lawyer Thomas Vinje claimed that Google is...

  3. Pros & Cons of the Top Mobile App Tracking Methods

    Pros: ODIN provides standardization with an identifier that could be used across iOS, Android, and Windows Mobile. Android Referrer is a standard method for tracking app download provided by Google. The Android Referrer provides reliable closed-loop...

  4. Is Google Trust Being Scroogled?

    That said, Goggle’s organic search results, most of its software, and the popular Android platform are "free," although Google in turn does obtain your data that helps them monetize with advertising. Speaking of fair, there is a group that has...

  5. New Google Universal SERPs Layout Brings Apps to Forefront

    App Store Prices: Why Android Users Pay Double [Study] Android Market vs. Also the search tools feature allows you to filter the results depending on mobile app platform. Well, yes, this could be part of Google's recent move to combine desktop and...

  6. Paid Search Growth Continues to Slip, CPCs Down But ROI Improves in Q3 2012

    Comparison of iOS versus Android™ device traffic reveals nearly twice the monetization advantage for iOS. Covario reports, “On a global platform basis, mobile advertising grew 17 percent in the third quarter when compared to Q2 2012 and 90 percent...

  7. Google Plans to Combine Mobile & Desktop Ads

    We're in a good position with Android and Google Play, In time, if we do our jobs right, the experience will be very similar on apps or on the web. Google will dynamically update ads with no extra effort on the part of advertisers and stop focusing...