Influence is a powerful word, permanently ingrained into the digital landscape in which we live, work and play. What may have previously been described as outbound marketing has become a hybrid of inbound marketing in today’s digital landscape.
B2B Marketers Say Twitter is Now but Google+ Is the Future [Infographic] – Marketing PilgrimThe most popular platform among B2Bs? Borrell: There's Money in Local Media – ClickZTraditional and pure-play local media companies are reaping healthy...
Paul Marcum, director of global digital marketing and programming at GE, is already thinking about how he’d like to use the new ad targeting parameters for the benefit of his brands. I think it's natural that they combine what they're able to do...
Mobile ad-buying platform Adfonic reports that tablets’ share of mobile ads served on its network climbed from 9 percent in Q2 2012 to 14 percent at the end of Q4 2012, with click-through rates surging in Style – TechCrunch
JL: People want to share what's happening and see what's going on in the world, or their world.that behavior is not new, however there has never been a platform to do this in real-time, in public, and at scale before.
It said that using the Atlas platform in conjunction with Facebook partners Nielsen and Datalogix will help advertisers compare their Facebook campaigns to the rest of their ad spend across the web on desktop and mobile.
In other words, despite grumblings from larger advertisers, could Enhanced Campaigns' forced platform convergence end up bettering SMBs? The tough love is timed right given a cloud based, cross-platform world where the path to purchase weaves...
An IPO windfall could give it the resources to expand into a full-service digital campaign management platform. Now, it needs to expand the use of its platform for mobile, social, and display advertising.
A major problem for advertisers using paid social ads is finding a proper metric for the platform. Statistics for the Vizu study were gathered from survey responses from over 500 digital marketing and media firms in the field.
Founded in 2006, Unruly is a global platform for social video advertising. Scrutinizing views is not enough – in a digital world, brands need to understand what drives consumers to engage with their content.
It’s obviously all focused on digital media, but cuts across a range of channels and industries, with an emphasis on large digital trends, for example: By Media Platform Skillshare is a platform for anyone to teach and find an audience.
Mobile and social continue to play key roles in digital marketing growth. Smart marketers are activating this data; taking advantage of opportunities such as advertising on smartphones and tablets as well as capitalizing on Facebook's platform...
More recently, BIA Kelsey predicted a 13 percent increase in local digital advertising revenues by the end of 2012. Facebook opening its Ads API to more partners, including those that work with SMBs, and Twitter’s self-serve platform will help to...
Google believes the extended platform integration will boost demand for mobile advertising. Google's integration with AdMob, its mobile ad network, is now more robust with the availability of AdMob network inventory through the AdWords platform.
Facebook offers an advertising platform with unprecedented consumer targeting. Conventional wisdom suggests that a decade ago, digital agencies emerging from the ashes of the dot-com bust had a tough road ahead.
Yahoo also gets a lead generation fee for every customer it refers to email firm Constant Contact and digital marketing platform OrangeSoda. Yahoo Small Business hopes to grow by offering small businesses an integrated marketing dashboard to manage...
The U.S.paid search market grew 16 percent YoY in Q1 2012, according to the Adobe Systems Global Digital Advertising Q1 2012 Update. Note that when Yahoo Japan converted to the Google ad serving platform from Bing/Yahoo, CPC rates dropped...
And mobile advertising has finally come to the eight-year-old digital giant, as a premium ad buy also renders in mobile users' new feeds if they or their friends have liked a brand. The digital giant said at fMC this week that its Page Insights...
Google Senior Vice President, mobile and digital content, also announced in a blog post that the number of applications available in the Android Market have tripled from 150,000 last year to 450,000 this year, and more than 1 billion app downloads...
Keep in mind that Apple has been smart to leverage the popularity of their mobile devices to take the lion share of app sale commissions, digital media sales and rentals, and books and magazine subscriptions.
