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  1. Google Mobile Ad Revenue Forecast to Hit Record $8.8 Billion in 2013

    The company has worked to further its reach in the space by supporting the Android platform, which has become the most popular smartphone OS on the market. Google will take home more than half of all mobile advertising dollars this year as the...

  2. What is Mobile App Attribution & Why is it Important?

    Google provides a referral tracking system to let marketers see which marketing sources are driving visitors to the Android Market and downloading your app. When a user installs the mobile app, the SDK collects the same data points from within the...

  3. Pros & Cons of the Top Mobile App Tracking Methods

    Pros: ODIN provides standardization with an identifier that could be used across iOS, Android, and Windows Mobile. Android Referrer is a standard method for tracking app download provided by Google. The Android Referrer provides reliable closed-loop...

  4. Is Google Trust Being Scroogled?

    That said, Goggle’s organic search results, most of its software, and the popular Android platform are "free," although Google in turn does obtain your data that helps them monetize with advertising. Speaking of fair, there is a group that has...

  5. Google Plans to Combine Mobile & Desktop Ads

    We're in a good position with Android and Google Play, In time, if we do our jobs right, the experience will be very similar on apps or on the web. Google will dynamically update ads with no extra effort on the part of advertisers and stop focusing...

  6. Google Launches GetMo Mobile Optimization Initiative in UK

    Recent analyst reports have shown that Google's Android platform has been increasing its market share in both the handset and tablet fields. As the smartphone explosion continues, more consumers are looking to engage with brands by searching for...

  7. Google’s Mobile World & Vision for 2012

    More than 300 million devices now run on the Android platform, with 850,000 new device activations daily – good for 250 percent year-on-year growth. Google Senior Vice President, mobile and digital content, also announced in a blog post that the...