Mobilead-buying platform Adfonic reports that tablets’ share of mobile ads served on its network climbed from 9 percent in Q2 2012 to 14 percent at the end of Q4 2012, with click-through rates surging in Style – TechCrunch
AOL says the combination of the ThirdScreenMediamobile network gives Platform-A, which . The solution is offered through ThirdScreenMedia and detects when web browsing is being conducted on an iPhone.
AOL says the combination of the ThirdScreenMediamobile network gives Platform-A, which reaches 90% of the internet audience, the ability to deliver up to 75 million iPhone ads per month. The solution is offered through ThirdScreenMedia and...
ThirdScreenMedia, Platform-A's mobilead provider, will offer mobile publishers the opportunity to access multiple ad networks for monetizing their advertising inventory, letting them fill more of their available inventory and create additional...
ThirdScreenMedia, Platform-A's mobilead serving platform, will manage sales of Verizon's mobile web advertising. Platform-A will account for all of Verizon's online inventory and a majority of their mobile web ad inventory.
AOL has been investing heavily in advertising technology, adding Tacoda (behavioral targeting), AdTech (ad serving, big in Europe), Lightningcast (video ads), Quigo (contextual ads) and ThirdScreenMedia (mobile ads) to its newly formed Platform...
AOL on Ad Technology Buying BingeA day after it announced it would acquire ThirdScreenMedia, a mobilead technology provider, AOL has now acquired a controlling interest in ADTECH, a German ad network with display ad and e-mail marketing...