YouTube, as a Google product and video-serving platform, in itself is an opportunity for B2B social networking. On the negative side, Google+ is a platform for content delivery more than a way to “business network.
Higher CPCs and forced platform inclusion don't sit well with lots of advertisers – especially in light of the (not-unreasonable) view that this is all very self-serving to Google. Building on comments from last month's column, Busby told me during...
He suspects that Marin will use its IPO treasure chest to buy its own ad-serving capability. Now, it needs to expand the use of its platform for mobile, social, and display advertising. McDonald thinks that, industry-wide, there will be a move...
Note that when Yahoo Japan converted to the Google ad serving platform from Bing/Yahoo, CPC rates dropped significantly. Adobe’s report has U.S.marketers increasing their mobile ad spend to 8 percent of all search spend, while those in the U.K...
To receive preference in adCenter auctions, which use click through rates (CTRs), minimum bids, and landing-page relevance thresholds when serving ads, advertisers should: If you use this kind of dynamic keyword insertion, you run the risk of...
Serving enhancement for Ad Sitelinks - Inside AdWords Google announced it will cease supporting H.264 - one of the major codecs for the HTML5 video platform. The Keyword Tool helps you go mobile - Inside AdWords
Online security company Amorize has found malware in ads served by Google's DoubleClick ad serving platform. Focus on phone calls with Call-only Creative - Google Mobile Ads Blog Introducing Nexus S with Gingerbread - Google Mobile Blog
Double Serving Ads Sep 29, 2009 Can anyone clarify Google's policy on double serving ads? Click Forensics Adds Real-Time Capabilities to Audience Quality Measurement Platform Posted by Nathania Johnson Sep 29, 2009 Click Forensics is enhancing...
The return on the investment in more efficiently serving the customer will most definitely pay off with a higher ROI than those 6 million untrackable television commercials for the other major carriers.
The ad serving switch from DoubleClick to ADTECH is a major milestone for Platform-A and our advertising partners. In January, Platform-A reached more than 174 million unique visitors*, and now that we've switched our ad serving to ADTECH, we're in...
I monitor several (Blogger) blogs and I've been seeing ad serving problems. Adwords Serving Problems - Ongoing! Yesterday Google had major issues with Adsense, but said it related to reporting only and not serving.
AOL has announced that ADTECH will provide ad-serving capabilites for React2Media. Verizon Chooses AOL's Platform-A for Online, Mobile Web Advertising Google Barely Inches Out Yahoo for Top Web Property; Platform-A Top Ad Network for June 2008
AOL's Platform-A Launches iPhone Advertising Solution Posted by Nathania Johnson Sep 4, 2008 AOL has announced that their ad-serving platform and network, Platform-A, is launching an iPhone ad optimization solution.
AOL has announced that their ad-serving platform and network, Platform-A, is launching an iPhone ad optimization solution. AOL says the combination of the Third Screen Media mobile network gives Platform-A, which reaches 90% of the internet...
Third Screen Media, Platform-A's mobile ad serving platform, will manage sales of Verizon's mobile web advertising. Platform-A will account for all of Verizon's online inventory and a majority of their mobile web ad inventory.
AOL has been investing heavily in advertising technology, adding Tacoda (behavioral targeting), AdTech (ad serving, big in Europe), Lightningcast (video ads), Quigo (contextual ads) and Third Screen Media (mobile ads) to its newly formed Platform...
DoubleClick Launches Mobile Ad ServingLike its soon-to-be parent company Google did last week with AdSense for Mobile, DoubleClick today launched a new mobile ad serving product, DoubleClick Mobile. Ask To Launch New PPC Platform October 2Ask...
Like its soon-to-be parent company Google did last week with AdSense for Mobile, DoubleClick today launched a new mobile ad serving product, DoubleClick Mobile. The new platform integrates with its DART for Publishers (DFP), providing support for...
Redirecting users to a temporary server, and serving up an HTTP 404 error, with a custom error page, is a very common way to handle this. Nokia Acquires Enpocket to Build Out Mobile Ad Platform, ClickZ
ToDou: China's YouTube Adds Advertising, Gets Venture CapitalToDou, the Chinese equivalent to YouTube, announced the launch of an ad serving platform, as well as the acquisition of $19 million in venture capital.
