This year, Google will increase revenues faster than the overall market thanks to continued monetization of YouTube and growing adoption of mobile advertising .leading to a gain in share of the total digital advertising market.
A number of brands have already capitalized on the Vine platform by integrating it into their current marketing plans. Vine is also proving to be a real hit with brands looking to utilize social video as part of their digital marketing strategies.
B2B Marketers Say Twitter is Now but Google+ Is the Future [Infographic] – Marketing PilgrimThe most popular platform among B2Bs? Borrell: There's Money in Local Media – ClickZTraditional and pure-play local media companies are reaping healthy...
Paul Marcum, director of global digital marketing and programming at GE, is already thinking about how he’d like to use the new ad targeting parameters for the benefit of his brands. I think it's natural that they combine what they're able to do...
Mobile ad-buying platform Adfonic reports that tablets’ share of mobile ads served on its network climbed from 9 percent in Q2 2012 to 14 percent at the end of Q4 2012, with click-through rates surging in Style – TechCrunch
It said that using the Atlas platform in conjunction with Facebook partners Nielsen and Datalogix will help advertisers compare their Facebook campaigns to the rest of their ad spend across the web on desktop and mobile.
Embracing call analytics solutions to effectively track the ROI of offline response to digital actions will be essential to optimizing campaigns. In other words, despite grumblings from larger advertisers, could Enhanced Campaigns' forced platform...
An IPO windfall could give it the resources to expand into a full-service digital campaign management platform. Now, it needs to expand the use of its platform for mobile, social, and display advertising.
A major problem for advertisers using paid social ads is finding a proper metric for the platform. Statistics for the Vizu study were gathered from survey responses from over 500 digital marketing and media firms in the field.
Founded in 2006, Unruly is a global platform for social video advertising. Scrutinizing views is not enough – in a digital world, brands need to understand what drives consumers to engage with their content.
More recently, BIA Kelsey predicted a 13 percent increase in local digital advertising revenues by the end of 2012. Facebook opening its Ads API to more partners, including those that work with SMBs, and Twitter’s self-serve platform will help to...
Google's integration with AdMob, its mobile ad network, is now more robust with the availability of AdMob network inventory through the AdWords platform. Google believes the extended platform integration will boost demand for mobile advertising.
Yahoo also gets a lead generation fee for every customer it refers to email firm Constant Contact and digital marketing platform OrangeSoda. Yahoo Small Business hopes to grow by offering small businesses an integrated marketing dashboard to manage...
Note that when Yahoo Japan converted to the Google ad serving platform from Bing/Yahoo, CPC rates dropped significantly. The U.S.paid search market grew 16 percent YoY in Q1 2012, according to the Adobe Systems Global Digital Advertising Q1 2012...
And mobile advertising has finally come to the eight-year-old digital giant, as a premium ad buy also renders in mobile users' new feeds if they or their friends have liked a brand. Menlo Park, CA-based Facebook also unveiled the newest version of...
Google Senior Vice President, mobile and digital content, also announced in a blog post that the number of applications available in the Android Market have tripled from 150,000 last year to 450,000 this year, and more than 1 billion app downloads...
Many companies struggle with this issue as inconsistent, cross-platform ad content regarding a business’ anchor identity creates confusion and noise for consumers who are desperately trying to find distilled business information through online...
Rebecca Lieb, digital advertising analyst for Altimeter, commented that "the enormous ecosystem of companies in the 'Facebook economy' agencies, technology providers, and API-dependent plays such as Zynga, indicate that more than Facebook is...
CalmSea is a technology platform that enables you to create a conversion-based offer that can be accessed via a website, email, tweet, mobile device or Facebook page. Improved performance on your Facebook ads: Gives you insights to new interests...
The man behind the innovation and success of Apple's products, Jobs managed to create one of the planet’s most successful and leading-edge tech companies, transforming the way we experience music, movies, and mobile communications in the digital age.
