On the negative side, Google+ is a platform for content delivery more than a way to “business network. YouTube, as a Google product and video-serving platform, in itself is an opportunity for B2B social networking.
B2B Marketers Say Twitter is Now but Google+ Is the Future [Infographic] – Marketing PilgrimThe most popular platform among B2Bs? Making your mobile search faster – Google Inside Search BlogGoogle adds expandable sitelinks, or "quick links...
Mobile ad-buying platform Adfonic reports that tablets’ share of mobile ads served on its network climbed from 9 percent in Q2 2012 to 14 percent at the end of Q4 2012, with click-through rates surging in Style – TechCrunch
Google created the Grants program in 2003 to allow 501(c)(3) organizations (e.g.charitable health care centers, schools, etc.to advertise via the Google AdWords platform. Your ads can only appear on Google.com search (even though AdWords typically...
Is this just a downswing or does this represent the beginning of an exodus from Facebook as a direct selling platform? This was all part of an aggressive effort to restructure the company and grow advertising revenues through targeting mobile and...
The integration of the YouTube ad platform this year with AdWords was clunky and it currently seems to be hidden behind AdWords so most people don't even know about it. If you're already testing mobile PPC, take it to the next level by...
The all-in-one solutions usually offer the best all-around experience by combining existing technologies and eliminating a number of the cross-platform challenges. Ad types are increasingly diverse with mobile and social joining the display and PPC...
Google+ Mobile is a very good user experience with the integration of both social experience, mobile use and mobile ad revenue platform. Facebook’s ramp up of its mobile platform will be a key factor in this area.
Partner Badges are created by brands and reward users for taking part in brand-sponsored activities on the platform. Add to that the fact they they’ve got more than 750,000 businesses using their platform already, and it’s easy to see that they’ve...
Last August, the three-year-old company released Pages, a free-to-use self-service platform for business pages. Foursquare is evidently collaborating with past brand partners to create the paid ads platform.
The rumored introduction of e-commerce to the Twitter platform is made more believable by the fact that co-founder and Executive Chairman Jack Dorsey is also CEO of Square, a mobile payments company. Twitter plans to go the way of Facebook, opening...
And mobile advertising has finally come to the eight-year-old digital giant, as a premium ad buy also renders in mobile users' new feeds if they or their friends have liked a brand. Menlo Park, CA-based Facebook also unveiled the newest version of...
CalmSea is a technology platform that enables you to create a conversion-based offer that can be accessed via a website, email, tweet, mobile device or Facebook page. Improved performance on your Facebook ads: Gives you insights to new interests...
Google+ has been slowly losing users but time will tell what the future has in store for the platform. The man behind the innovation and success of Apple's products, Jobs managed to create one of the planet’s most successful and leading-edge tech...
Many industry observers would say that 5-year-old Twitter has typically lagged in developing its paid marketing platform. In addition to a more robust mobile experience and enhanced profile pages, the revamp includes some key marketing implications:
Although Nate has Connect, Yiu said Naver’s Me2Day is a useful ad platform. In January, Naver replaced Overture’s CPC search platform with its subsidiary NBP (NHN Business Platform). Unlike Google, Naver’s goal is to keep users on its portal as...
Google has acquired five-month-old startup TalkBin, a local business feedback platform, the company announced on its website. TalkBin describes itself on its website as "a way for your business to deliver a better customer experience by letting...
Making the most of the AdCenter platform - EfficientFrontier Mobile Search Google Patent Shows Its Mobile-Payment Ambitions, but Raises Privacy Flags - BNET Explore the world with updated apps for iPhone: Check in with Latitude and use Places in 30...
StumbleUpon Launches a New Ad Discovery Platform by Brent Rangen Announced at SXSW, StumbleUpon has introduced a new ad platform which promises 100% engagement. There are some great changes coming to the adCenter platform.
Users will be able to download the classic games via a new PlayStation Store, which is part of Sony's PlayStation Suite mobile gaming platform. Google's Android is now the top smartphone platform in the world.
