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  1. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    It's now possible to combine the power of Custom Audience targeting with search retargeting using a digital marketing platform. Now that Custom Audiences are here to stay, what are some of the coolest ways marketers can use the targeting platform...

  2. There's a $20 Billion Pot of Gold at the End of the Mobile Advertising Rainbow

    Act 1: Mobile is Behind Massive Growth in Digital Media Usage Mobile ad spending needs some context to understand its potential, and Mary Meeker's annual Internet bible offers exactly that. How close into equilibrium these numbers come will depend...

  3. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    B2B Marketers Say Twitter is Now but Google+ Is the Future [Infographic] – Marketing PilgrimThe most popular platform among B2Bs? Borrell: There's Money in Local Media – ClickZTraditional and pure-play local media companies are reaping healthy...