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  1. AdMob Now Has Google Analytics Integration, Tag Management for Content Experiments

    AdMob, Google’s mobile advertising platform, has announced a couple of new updates. Google acquired AdMob in 2009, and have made several updates to the platform in recent years, including making AdMob ads available within Google AdWords and opening...

  2. Google AdWords Adds Consumer Rating Annotations

    The advertising platform also said the scoring system "is the same for every advertiser, regardless of the advertiser’s spending on AdWords or elsewhere on Google. U.K.and Canada, from surveys run by the AdWords team on the Google Consumer Surveys...

  3. Social Media Monetization in a 'Mobile First' World

    Most social networking companies eventually monetize through advertising, and more specifically through "native advertising" – or non-standard ad units that are specific to the platform and are organically integrated into the content experience.

  4. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Now that Custom Audiences are here to stay, what are some of the coolest ways marketers can use the targeting platform to reach more customers? It's now possible to combine the power of Custom Audience targeting with search retargeting using a...

  5. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    The close of 2013 represented just over a year of the service running in full, and advertising management platform provider Marin sought to uncover its progress in the retail space, including rate of adoption, advertising spend, click-through rate...

  6. 5 Social Media Advertising Trends to Watch for in 2014

    The ad platform grew leaps and bounds. For every new social network and ad platform, you're forced to deal with varied ad units (sizes, editorial policies, etc.and management requirements. Could this be a baby step toward a larger advertising...

  7. Mobile Ad Spend Up 5% on Google; Marin Gives Tips for Mobile PPC Success

    Marin released research findings this week that showed not surprisingly mobile’s role in search advertising was up in click-through rates (CTR), share of ad impressions, and share of spend. Marin looked at key performance indicators across U.S...

  8. YouTube May Launch a Commercial-Free Music Subscription Service by End of Year

    If YouTube offers a music streaming service, it wouldn’t be the only move by the video platform to further monetize through subscriptions. No doubt this new service will be primed for the mobile user, as TechCrunch recently reported YouTube’s...

  9. Twitter Files for IPO: Reveals Debt, Advertising Revenue Per Timeline View Details

    For the sake of advertising, its bread and butter, Twitter plans to increase and improve its targeting capabilities while opening its platform to more brands outside of the US. It also claims more than 100 million users are active on the platform...