The company has worked to further its reach in the space by supporting the Android platform, which has become the most popular smartphone OS on the market. Google will take home more than half of all mobile advertising dollars this year as the...
A number of brands have already capitalized on the Vine platform by integrating it into their current marketing plans. Adoption of the mobile service that lets you capture and share short looping videos has grown rapidly over the past several months.
On the negative side, Google+ is a platform for content delivery more than a way to “business network. YouTube, as a Google product and video-serving platform, in itself is an opportunity for B2B social networking.
Yahoo sold a similar large-scale ad unit to brands in the past, but it has refined the product as it works to improve and design ad formats throughout Yahoo's platform, Burke said. Most other major publishers don't have the level of science...
Cross-platform targeting remains the single biggest prize for Facebook's mobile revenue. Advertising revenue from mobile devices comprised 30 percent of Facebook's total ad revenue in the Q1 2013, up from virtually nil one year ago.
B2B Marketers Say Twitter is Now but Google+ Is the Future [Infographic] – Marketing PilgrimThe most popular platform among B2Bs? A few reports on mobile advertising and usage. Why 75 cents of every dollar spent on mobile advertising is spent on...
The frequency at which Bing released "parity" updates to their platform was like nothing I have ever seen from Microsoft. Platforms like Kenshoo, Marin Software, and Acquisio found creative ways to help users without breaking that rule, but were in...
I think it's natural that they combine what they're able to do within the platform with what marketers are able to do outside of the platform,” he added. Brands can now target users based on their activity outside of Facebook, across desktop and...
Mobile ad-buying platform Adfonic reports that tablets’ share of mobile ads served on its network climbed from 9 percent in Q2 2012 to 14 percent at the end of Q4 2012, with click-through rates surging in Style – TechCrunch
TRUSTed Mobile Ads platform is designed to allow users the ability to easily opt out of tracking. While it's not a tracking mechanism itself, TRUSTed Mobile Ads is an important consideration in the mobile tracking ecosystem because it's platform...
Twitter is unwrapping new targeting features, a revamped interface, and more detailed analytics on its self-served ad platform. It is unclear whether Twitter prefers to hide growth patterns, tamper expectations, or maintain control over which...
It said that using the Atlas platform in conjunction with Facebook partners Nielsen and Datalogix will help advertisers compare their Facebook campaigns to the rest of their ad spend across the web on desktop and mobile.
The tough love is timed right given a cloud based, cross-platform world where the path to purchase weaves between different screens. In other words, despite grumblings from larger advertisers, could Enhanced Campaigns' forced platform convergence...
Now, it needs to expand the use of its platform for mobile, social, and display advertising. McDonald thinks that, industry-wide, there will be a move toward integrating all kinds of mobile and display advertising with search on the same big...
A major problem for advertisers using paid social ads is finding a proper metric for the platform. About 40 percent also reported using social ads together with mobile advertising operations. According to Vizu, a Nielsen company, advertisers run...
Google AdWords is simply a superior platform," says Alex Fender, a Google-certified marketing consultant and president of Internet marketing company Funnel Science. On Yahoo mobile sites, the contextual ads will be delivered via Google's AdMob...
Founded in 2006, Unruly is a global platform for social video advertising. Its milestone campaigns include: T-Mobile’s Life’s for Sharing series, Evian’s global Roller Babies hit, Old Spice’s Man Your Man Could Smell Like campaign, and Coca-Cola’s...
Google created the Grants program in 2003 to allow 501(c)(3) organizations (e.g.charitable health care centers, schools, etc.to advertise via the Google AdWords platform. Your ads can only appear on Google.com search (even though AdWords typically...
Is this just a downswing or does this represent the beginning of an exodus from Facebook as a direct selling platform? This was all part of an aggressive effort to restructure the company and grow advertising revenues through targeting mobile and...
Targeting capabilities in the mobile space are still limited but a recent development by a company called 4Info and their AdHaven platform has opened up tremendous possibilities for advertisers. The AdHaven platform uses household address (or more...
