SEO News

Mobile Platform

  1. Using Analytical Analysis to Help Improve Conversions

    The latest digital marketing book, SEO platform, or digital marketing tool? First and foremost, converters and non-converters, but also several others such as by age group, new vs.returning user, mobile vs.desktop, and so on.

  2. seoClarity: In Mobile World, Search Result Placement Is Critical to Clicks

    SEW: Do you attribute the gap between CTR on desktop and mobile purely to the platform? Search engine optimization - and where a website appears in search results - can have a significant impact on click-through rate (CTR), especially for mobile...

  3. Mobile Ad Revenues Soar as Search and Directories Flatten Out

    One advertising platform that’s on the rise, according to Laszlo, is social media, which was included as its own category for the first time this year. The unprecedented revenue is due in large part to a surge in mobile advertising dollars.

  4. SEO Is No One-Trick Pony

    You can certainly use your analytics platform to identify where visitors are falling off and, in some cases, you can simply eye-ball test some things that are obviously wrong with the usability of a website.

  5. 49% of U.K. Consumers Use Organic Search to Find Online Retailers [Study]

    This, according to research commissioned by BloomReach, a company that provides a personalized discovery platform for online retailers. But what retailers may not realize is that much of the personalization that’s happening today in stores is...

  6. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    E-Commerce (if you’re a retailer, if you’re using a commerce platform to capture leads, or support non-retailer transaction activities) Mobile-First Mentality Adoption Continues On The mobile mind shift has created a paradigm in which the...

  7. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    Note: In addition, you can check out Groupon’s article on building a custom tracking and analytics platform] An additional way Groupon is measuring SEO is by looking at deep linking into mobile apps. Up first was Jordan Kasteler (@JordanKasteler...

  8. Why Facebook’s New Cross-Device Tracking Tool Is a Game-Changer for Advertisers

    Cross-device tracking in Facebook has confirmed what we marketers all know already: mobile ads drive conversion on every other platform. Indeed, Facebook’s might have a better chance of success than Google’s, given the fact that its activities are...

  9. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Can [VENDOR NAME]'s platform send and publish to Google directly? Does [VENDOR NAME]'s platform allow for multiple divisions of a brand to log in into the system? Please describe how [VENDOR NAME]'s platform enables compliance for any industry...