Cross-platform targeting remains the single biggest prize for Facebook's mobile revenue. Advertising revenue from mobile devices comprised 30 percent of Facebook's total ad revenue in the Q1 2013, up from virtually nil one year ago.
Google's social network connects with a variety of its services and allows the search giant to mine data from its Android platform. Google has announced that its desktop and mobile search will now include data gathered from Android app activity.
The company is bringing the platform to Apple's mobile operating system as a feature on the new version of Google's Search application for the iPhone and iPad. Google has launched its Now predictive search platform for Apple's iOS.
The NORWHAL platform created by the Obama campaign to execute the integrated campaign strategy is well documented. The emerging social media landscape and use of mobile devices had an undeniable impact on the outcome of the presidential election.
B2B Marketers Say Twitter is Now but Google+ Is the Future [Infographic] – Marketing PilgrimThe most popular platform among B2Bs? The State of Mobile Advertising, Q1 2013 – Opera MOBILE A few reports on mobile advertising and usage.
This should come first before you decide which platform you'd like to build your app for (e.g.iOS, Android, etc. And hopefully your company has at least started to build out a mobile strategy to provide a better experience for your users.
Platforms like Kenshoo, Marin Software, and Acquisio found creative ways to help users without breaking that rule, but were in fact unable to deliver a platform that would let users compare data from both search engines and make decisions for...
I think it's natural that they combine what they're able to do within the platform with what marketers are able to do outside of the platform,” he added. Brands can now target users based on their activity outside of Facebook, across desktop and...
Failure to act will only embolden Google to repeat its desktop abuses of dominance as consumers increasingly turn to a mobile platform dominated by Google's Android operating system. Fairsearch's lead lawyer Thomas Vinje claimed that Google is...
The forward path of mobile search, increased local search, the influence of Google+, as well as user reviews, makes Google+ Local an invaluable platform for small businesses to utilize. The ongoing sharing of valuable, relevant content that caters...
Mobile ad-buying platform Adfonic reports that tablets’ share of mobile ads served on its network climbed from 9 percent in Q2 2012 to 14 percent at the end of Q4 2012, with click-through rates surging in Style – TechCrunch
Pinterest is a good social media platform, but once again isn't for everyone. Immediacy is a huge benefit that comes with this platform. Email consumption is increasing overall and mobile devices are part of this occurrence, as most people...
Create platform-specific content – Android content for Android phones. The need to design and deploy a next-generation site architecture that maximizes your chances of findability, no matter where and how searchers look for you, is one of the...
By capitalizing on all these engaging moments, brands have a truly unique platform to get creative and conversational with their audiences. Today, Twitter users are still very mobile. While it's not a requirement, Twitter started as a concept for...
Though the Chrome OS project has yet to gain much market traction, Google has persuaded some major vendors to dip their toes into the market by offering models which support the platform as an entry-level notebook.
TRUSTed Mobile Ads platform is designed to allow users the ability to easily opt out of tracking. While it's not a tracking mechanism itself, TRUSTed Mobile Ads is an important consideration in the mobile tracking ecosystem because it's platform...
My response is that it's better to have an integrated multi-platform strategy, with mobile just being one component of it. Developing Integrated Multi-Platform Strategies Can Help Maximize Value But perhaps more significantly, it wasn't just that...
Building on comments from last month's column, Busby told me during an on-stage interview that unified campaigns' forced platform inclusion could be the right shot in the arm that the marketplace needs.
Twitter is unwrapping new targeting features, a revamped interface, and more detailed analytics on its self-served ad platform. While the company positions for broader interest in its paid media products, it is expanding the tools and services it...
Meet Vivastream – the official social platform of SES Conference so #1 is the person who is most important for you to meet according to your profile selections. From the mobile app, you can filter your list so it presents people in the following...
