While tablets are more focused on media consumption around the home and office, mobile phones serve more as a tool to help you on the go, while also helping pass the time in line at the supermarket and post office," Blekko said.
Facebook makes it easier for advertisers to run ads on feature phones only – InsideFacebook"Feature phones only" now an option in the "creative ad placements" section of Power Editor and Ads API. Baidu now has 100 million daily mobile search users.
The discrepancy was most notable on mobile phones. In the UK, phones delivered 12 percent of clicks and 8 percent of spend. It seems that many search marketers have not caught up to the mobile revolution, however.
Google wins FTC Technology Achievement Award for crowd-sourced system to reduce robocalls (a.k.a.spam) to mobile and landline phones. After slamming Google AdWords for taking control away from customers, Bing says "…we do not believe bundling...
Outside the U.S.and in many other countries mobile is the dominant way to access Internet – often not even via smartphones ("features phones" with limited browsers are popular in India). Create platform-specific content – Android content for...
Domestically, mobile search may not be a significant enough market to warrant investment, but if you’re expanding to India you had better consider mobile phones in your program. Is the official language of a country its dominant language in search?
Smartphones might not be used to complete transactions, and might only employed when we start research, but it's a vital part of many consumers online behaviors – and that can only grow as smartphone penetration rises and "dumb" phones are...
Local search and mobile devices including mobile phones, tablets, laptops and any other future mobile engagement tool (probably invented by a kid whom will thrive and succeed to be the next Steve Jobs or Bill Gates) are married together for years...
Because the real estate on smart phones is very small, PPC ads are either shown at the top or bottom of the search results page. In the mobile age, consumers are relying on their mobile devices to search for local products and services, which...
For more than three years the Department of Transportation has been working to reduce the dangerous trend of distracted driving – the practice of texting, talking on phones, checking email when you should be driving.
Search is not happening on phones; people are using apps. Personally, whilst I think Mobile Search is generally good on Google in particular, I can find it frustrating when mobile device optimized local results are not returned for queries that, to...
PHONES Instead, write mobile specific ones by taking search queries into account to understand searcher intent. Because your keywords are likely to have a different performance on mobile devices, separating them from search and testing them can...
There are over 4 billion mobile phones on the planet, and Google estimates by 2014 more people will use mobile phones than PCs to go online. The top mobile user action for both SEO and PPC is making a phone call, so ensure your full phone number is...
However, after this test run, we still prefer Google, which is even faster and easier to use directly from Android phones – especially those with Ice Cream Sandwich 4.X versions, which have a default Google search tab at the top of your home screens.
When shoppers visit these businesses, Google wants them to use their Internet-connected phones like a digital wallet, earning loyalty points and making payments at stores that sign up for Google's new services.
But because GPS works best outdoors, and users have to activate the feature, it’s estimated that 10-15% of phones are location-enabled at any given time. But because mobile has the unique ability to target an audience at a far more granular level...
When you look at mobile usage, one of the most remarkable things about Google maps is that more than 50 percentage of the usage of Google maps comes from phones. Google Places have been swallowed up by Google+ Local Pages, merging all business...
We're very optimistic that this will be the form that search will take in the near future, but also that it will become the main way that people interface with the Web, whether on their PCs, laptops, tablets or mobile phones," Kuo said.
Tablet usage is popular in locations where Wi-Fi access is available, be that a coffee shop or even at home, while mobile phones can be used wherever a cell or wifi signal is available. As we learn more about user behavior regarding mobile search...
The case is also similar for add-to-cart rates, and one of the reasons is most non-mobile friendly websites still load very slowly on mobile phones and do a poor job of helping hurried, distracted mobile shoppers to filter through all the search...
