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  1. Why Facebook’s New Cross-Device Tracking Tool Is a Game-Changer for Advertisers

    Chrome, Android phones, and the plethora of Google products. Ad performance can even be broken down in terms of types of mobile devices, such as tablet, smartphone, iPhone, Samsung, etc. Facebook’s new tool can show that a customer saw an ad from...

  2. Insights From 7th Graders About Google, Smartphones, Panda, Privacy & Paid Search

    The remaining students all owned Android phones. Q: How many of you that own smartphones have an iPhone versus another phone? So yes, the dominance of iOS and Android is true even in seventh grade. And it makes complete sense as mobile keeps booming.

  3. Mobile Search iPhone Dance-Off: Google vs. Bing vs. Yahoo vs. Wolfram|Alpha

    Recently, PCWorld had a mobile search face off between the search apps on Android, so it’s only fitting that the iPhone follows behind with one too – taking a look at features like multitasking, copy paste, voice search, making consistent phone...