Other reports support this finding, including this one from independent research publication, Marketing Charts, which highlights low conversion rates on phones when compared to tablets and desktops during the holiday shopping season.
Are your consumers on their mobile phones? Are you advertising for a mobile app? Getting more in depth with “device targeting”, you can choose specific devices you want to target, whether it be mobile, desktop, laptop, tablets, etc.
Facebook makes it easier for advertisers to run ads on feature phones only – InsideFacebook"Feature phones only" now an option in the "creative ad placements" section of Power Editor and Ads API. Enhanced campaigns improvements for Google+ and...
Google wins FTC Technology Achievement Award for crowd-sourced system to reduce robocalls (a.k.a.spam) to mobile and landline phones. After slamming Google AdWords for taking control away from customers, Bing says "…we do not believe bundling...
Search is not happening on phones; people are using apps. Personally, whilst I think Mobile Search is generally good on Google in particular, I can find it frustrating when mobile device optimized local results are not returned for queries that, to...
Search network computers, mobile phones, and tablets. Display network computers, mobile phones, and tablets. If you want stellar account quality, create campaigns that make Google money today and don’t endanger their business tomorrow.
Some of the reasons for this may include the relatively cheap costs of mobile phones compared to laptops and desktop computers and the lack of effective broadband connections in many areas. Said Google's Head of Mobile Advertising Jason Spero:
When shoppers visit these businesses, Google wants them to use their Internet-connected phones like a digital wallet, earning loyalty points and making payments at stores that sign up for Google's new services.
When you look at mobile usage, one of the most remarkable things about Google maps is that more than 50 percentage of the usage of Google maps comes from phones. As Google vies to maintain their dominance of the online advertising market, they made...
The new campaigns make tablet ads mandatory and mobile phones an optional percentage of click bid. Several feature and functionality improvements are associated with the upgrade, but most notable is the integration with tablet and mobile...
Create separate campaigns, and therefore separate Mobile App Extensions, for mobile phones vs.tablets and Android vs.iOS. Google AdWords is helping to continue driving this trend by offering new features that make mobile advertising even easier.
Mobile users are more likely to click on ads than their desktop counterparts, mainly because they are using their phones when seeking services, like restaurant recommendations, products reviews etc. They tout themselves as the SEOmoz for mobile and...
Click through rates (CTRs) on mobile phones are a staggering 72 percent higher than on desktops, though tablet clicks net a lower cost per conversion, according to Marin Software’s State of Mobile Search in the U.S.report.
Finally, Wilensky made mention of a new smartphone Google Mobile bot looks at smart versus feature phones, not device type. Google predicts mobile search will surpass desktop search at some point within or between 2014 and 2015
Google noted that mobile searches have grown by 400 percent over the last two years, with 84 percent of UK users claiming to have looked up local information on their phones. As the smartphone explosion continues, more consumers are looking to...
As phones and tablets have evolved to rely more on built-in, non-removable memory, we're taking another look at this and considering adding a permission for apps to access images," a Google spokesperson said in a statement.
You can also target different types of phones such as the new Windows Phone, iPhone, Android, and Blackberry. Mobile Ad Targeting Now, much like AdWords, you can target your ad campaigns to specific mobile devices and tablets.
Develop your apps for the leading mobile phones to leverage the greatest market shares (obviously). Stick to Google and/or Millennial Media for mobile buys. It’s no secret - the once small and extremely niche computer company that struggled for so...
Due to the rapid growth of mobile phones in the world and the advancement of Google's mobile search advertising business, mobile ad spending is expected to grow past $2.6 billion in 2012 according to eMarketer.
This goes beyond search and includes email scanning, location data from phones and Google +1 activity. Besides Google+ and social search, one of Google’s major focuses is mobile. If Google can share more data across more platforms, that means...
