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  1. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    This reality combined with the fact that billions of us now carry with us media consumption and publishing devices (aka mobile phones), means we are continuously turned on, tuned in, and ready to share our story.

  2. Mobile Ad Spend Up 5% on Google; Marin Gives Tips for Mobile PPC Success

    Kye Mou, product marketing senior manager at Marin added, “Generally, we've noticed with higher impressions and CTR come higher conversions; so it isn't a stretch to assume more people are using their phones to convert, whether that be downloading...

  3. Matt Cutts on SEO, PageRank, Spam & the Future of Google Search at Pubcon Las Vegas

    If your site is slow on mobile phones, Google is less likely to rank it. Cutts was pretty clear that with the significant increase in mobile traffic, not having a mobile-friendly site will seriously impact the amount of mobile traffic Google will...

  4. FTC Giving Native Advertising a Closer Look

    How does it differ when paid messages are displayed within mobile apps and on smart phones and other mobile devices? What is the origin and purpose of the wall between regular content and advertising, and what challenges do publishers face in...

  5. Jybe Concierge Search Agent Discovers Restaurants & Suggests Dinner

    Search is not happening on phones; people are using apps. Personally, whilst I think Mobile Search is generally good on Google in particular, I can find it frustrating when mobile device optimized local results are not returned for queries that, to...

  6. Why Quality Score is One of the Least Important AdWords Metrics

    Search network computers, mobile phones, and tablets. Display network computers, mobile phones, and tablets. If you want stellar account quality, create campaigns that make Google money today and don’t endanger their business tomorrow.

  7. The Growing Importance of International Mobile Search

    Some of the reasons for this may include the relatively cheap costs of mobile phones compared to laptops and desktop computers and the lack of effective broadband connections in many areas. Said Google's Head of Mobile Advertising Jason Spero: