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  1. Panda 4.0 Help: Google Clarifies Tremors, 3 Analogies for Diagnosing Hits

    Based on the craziness you just experienced, you and your friends take out your phones to post what’s going on to Facebook. But as soon as your phones come out of your pockets, a message in the candy aisle quickly flashes "smartphone detected" and...

  2. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    This reality combined with the fact that billions of us now carry with us media consumption and publishing devices (aka mobile phones), means we are continuously turned on, tuned in, and ready to share our story.

  3. Matt Cutts on SEO, PageRank, Spam & the Future of Google Search at Pubcon Las Vegas

    If your site is slow on mobile phones, Google is less likely to rank it. Cutts was pretty clear that with the significant increase in mobile traffic, not having a mobile-friendly site will seriously impact the amount of mobile traffic Google will...

  4. FTC Giving Native Advertising a Closer Look

    How does it differ when paid messages are displayed within mobile apps and on smart phones and other mobile devices? What is the origin and purpose of the wall between regular content and advertising, and what challenges do publishers face in...

  5. The Growing Importance of International Mobile Search

    Some of the reasons for this may include the relatively cheap costs of mobile phones compared to laptops and desktop computers and the lack of effective broadband connections in many areas. Said Google's Head of Mobile Advertising Jason Spero: