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  1. Panda 4.0 Help: Google Clarifies Tremors, 3 Analogies for Diagnosing Hits

    Based on the craziness you just experienced, you and your friends take out your phones to post what’s going on to Facebook. But as soon as your phones come out of your pockets, a message in the candy aisle quickly flashes "smartphone detected" and...

  2. Google Reveals What New & Expectant Parents Search For

    For example, online retailer Magic Beans uses Google Product Listing Ads to reach consumers shopping for baby products on their mobile phones. They're more likely to belong to the younger Millennial generation that has grown up with phones in hand.

  3. Mobile, Google, Ratings & Reviews Gained Influence with 2013 Holiday Shoppers [Study]

    For in-store shoppers, 37 percent were influenced by reviews and ratings while an impressive 52 percent of shoppers use their phones to look up specific product ratings while they were in the store. Coupons: Shoppers in physical stores redeemed...

  4. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    This reality combined with the fact that billions of us now carry with us media consumption and publishing devices (aka mobile phones), means we are continuously turned on, tuned in, and ready to share our story.