Facebook makes it easier for advertisers to run ads on feature phones only – InsideFacebook"Feature phones only" now an option in the "creative ad placements" section of Power Editor and Ads API. MOBILE
The discrepancy was most notable on mobile phones. In the UK, phones delivered 12 percent of clicks and 8 percent of spend. It seems that many search marketers have not caught up to the mobile revolution, however.
Phones And hopefully your company has at least started to build out a mobile strategy to provide a better experience for your users. Measuring Mobile Apps Did you know that measuring, analyzing and reporting insights for mobile can be quite...
Also the speed and processing power of mobile devices like smart phones and tablets also contributes. Data was represented in aggregate, but also by country, desktop vs.mobile and other factors. However, mobile page load speeds have decreased by 30...
The new Mobile advertising format ($3.4 billion, 9 percent of revenues) basically lumps together any ads that appear on mobile devices (smartphones, feature phones, and tablets), including display, text messaging, search, and audio/video ads.
The group claimed that Google favors its own apps over others, placing them in prominent places on Android phones and tablets. Last week, FairSearch Europe – a group that includes Microsost, Nokia and Oracle – launched an attack on Google for...
Google wins FTC Technology Achievement Award for crowd-sourced system to reduce robocalls (a.k.a.spam) to mobile and landline phones. After slamming Google AdWords for taking control away from customers, Bing says "…we do not believe bundling...
He describes Home as a “family of apps” that can be installed to take over the home- and lock-screen of users’ phones. The Facebook phone has arrived, or will arrive on April 12, giving the social network giant a new window into its users' mobile...
Outside the U.S.and in many other countries mobile is the dominant way to access Internet – often not even via smartphones ("features phones" with limited browsers are popular in India). Create platform-specific content – Android content for...
When using their phones, the average number goes up to 11 brands. Today, Twitter users are still very mobile. He started off discussing mobile and how Twitter users are more engaged when they use their mobile devices.
Domestically, mobile search may not be a significant enough market to warrant investment, but if you’re expanding to India you had better consider mobile phones in your program. Your rankings are up, traffic is up, and conversions are looking good.
Call Only Option (Only for Cell Phones) For businesses without a mobile ready site or those looking to drive business primarily through phone calls, there is the option to only show the phone number rather than both the site and phone number.
Marin noted, however, that many smartphone conversions likely take place in physical stores, as consumers search for products or locations on their phones before traveling to the store to buy. In the UK, average clickthrough rate for phones was 5.8...
Cell phones are driving both search and now display, as well. The audience is growing more diverse and more mobile. Know Your Audience. Well. Covario's search conference started off with an introduction from founder and CEO Russ Mann.
The remaining students all owned Android phones. And it makes complete sense as mobile keeps booming. Last spring I had the opportunity to speak with a middle school class about how the students could use the skills they were learning today in a...
Monitor s Day restaurant searches are conducted on mobile phones. This means if you aren't bidding on mobile you're losing out of 62 percent of all traffic out there. We're no longer in 2012, and last year’s tips aren't going to cut it!
These data points are compelling, but the most striking one in the chart below is the percentage of online videos accessed by tablet and mobile phones, reaching 16 percent on a day with a major sporting event – a 100 percent increase compared to a...
Smartphones might not be used to complete transactions, and might only employed when we start research, but it's a vital part of many consumers online behaviors – and that can only grow as smartphone penetration rises and "dumb" phones are...
Multiple phones can be tied to a single address, so you happen to be targeting an office, you can pitch your products and services to everyone in the company. The mobile device is the single device that follows a person around at all times.
At launch, Field Trip had an Offers t have to buy a coupon or pay in advance; they simply show their phones to the merchant to receive the discount at the register. Scoutmob has partnered with Google’s Niantic Labs in order to integrate its free...
