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  1. Social Media Monetization in a 'Mobile First' World

    Social brands such as Instagram, SnapChat, and Vine are all recent examples of mobile-first success stories, which represent an evolution in social media by focusing on the single core utility of capturing and disseminating interesting content...

  2. Responsive Design vs. Task-Oriented UX Design

    Oftentimes, designers employ a Mobile-First design approach to design the site so that it looks and interacts well on the phone, and then scale the design up for the tablet and desktop. Given that most people use only their thumbs to type on a...

  3. What You Can Learn From Google Analytics Mobile Reports

    Furthermore, you can use this report to justify why you might benefit from creating a mobile app for a new platform. Most websites will see the major players (iOS, Android, Blackberry and Windows Phone), but other lesser known operating systems may...

  4. 'Geo-Conquesting' Drives Customers Away from Local Competition with Mobile Ads [Study]

    As a result, provide one-click access to things such as phone number, location map or map and driving directions. Data from the Q2 report derived from xAd's platform in April 2013 to June 2013 from more than 200 unique national brand advertiser...