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Mobile Phone Platform

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  1. Scroogled Rises: Microsoft Back on Attack as Google Faces New Antitrust Complaint

    Failure to act will only embolden Google to repeat its desktop abuses of dominance as consumers increasingly turn to a mobile platform dominated by Google's Android operating system. According to Microsoft, nine out of 10 people disapprove of this...

  2. Google AdWords New Enhanced Campaigns Connect Ads With Multi-Device Consumers

    This would take into consideration the capabilities of the device – such as whether the device can download apps or make phone calls. New conversion types: This will integrate phone calls from click-to-call and app downloads in AdWords reports.

  3. Trick or Treat? 5 Fabulous and Frightening AdWords PPC Features

    Click to call ad extensions in AdWords work by adding a clickable business phone number in ads that appear on mobile devices with full Internet browsers. Google’s internal data shows including location or phone information in a search ad increases...

  4. Paid Search Growth Continues to Slip, CPCs Down But ROI Improves in Q3 2012

    Covario reports, “On a global platform basis, mobile advertising grew 17 percent in the third quarter when compared to Q2 2012 and 90 percent growth year-over-year when compared to Q3 ’11. Smart phone users, while representing a larger over-all...

  5. Making Big Data Smart: A 360-Degree Online View of a Business

    For big data to make an impact, search, social and mobile sites need to speak a common language about businesses so that they can transfer data back and forth regardless of the platform type. Online business identities – specifically name, address...