Last month we reviewed some of the latest trends of the TMP Directional Marketing/comScore Annual Local Search Study. As we continue to learn from our mobile campaigns and how consumers choose to respond, common sense dictates that a large portion...
It's time for the release of TMP Directional Marketing & comScore's Annual Local Search Study results. Before we dive into the data, full disclosure: I preside over an interactive division at TMP. Sixty percent of smartphone users say they have...
TMP Directional Marketing (TMPDM) is the largest local search marketing agency, offering online, offline and mobile local advertising solutions to top national brands. Company: TMP Directional Marketing
Wave two of the TMP Directional Marketing/comScore Local Search Usage Study was released last week. One of the reasons that directory assistance usage is on the rise is that it's the easiest way for mobile phone users to find local business...
According to a study by comScore and TMP Directional Marketing (full disclosure, I'm employed by TMP Directional Marketing), the following types of media are used when consumers are looking for local business information:
Gregg Stewart, senior VP at TMP Directional Marketing I'd love to get phone book style click reports. Local search is a good example: we have yet to address the myriad accuracy issues of the listing data that power most of the local and mobile...
