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  1. Consumers Head Online for Local Business Information

    It's time for the release of TMP Directional Marketing & comScore's Annual Local Search Study results. Before we dive into the data, full disclosure: I preside over an interactive division at TMP. Sixty percent of smartphone users say they have...

  2. Making the Most of Your Local Search Marketing Dollars

    Wave two of the TMP Directional Marketing/comScore Local Search Usage Study was released last week. One of the reasons that directory assistance usage is on the rise is that it's the easiest way for mobile phone users to find local business...

  3. The Local Advertiser of Today and Tomorrow

    According to a study by comScore and TMP Directional Marketing (full disclosure, I'm employed by TMP Directional Marketing), the following types of media are used when consumers are looking for local business information:

  4. Search Marketers' Wish Lists

    Gregg Stewart, senior VP at TMP Directional Marketing I'd love to get phone book style click reports. Local search is a good example: we have yet to address the myriad accuracy issues of the listing data that power most of the local and mobile...