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Mobile Phone Local Search Market

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  1. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    Nearly half of all mobile searcherssay they would be more likely to turn to another brand if a business lacks a phone number in its search results. By associating phone calls back to ads and keywords, marketers can discover what works to keep the...

  2. A New Direction for SEO in 2014: The Secure Search Manifesto

    Make sure that you measure rank and performance by device type – research shows that rank and conversions on tablets, phone, and desktop vary dramatically. The integration of search, social, mobile, global, and local, and the growth and adoption of...

  3. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    Business details such as phone numbers, store hours, payment options, and video are especially relevant to mobile users. Google's hegemony in the browser extends here as well – in addition to the main search app, Google owns an additional four out...

  4. Facebook Graph Search: How Multi-Location Brands & Local Marketers Can Capitalize

    When people on the go search for businesses, they typically need directions to the nearest locations, phone numbers and other details, increasing the importance of data availability and accuracy. Local marketing has grown increasingly important in...