SEO News

Mobile Phone Local Search Advertising

RSS
  1. Smartphone vs. Tablet Commerce: 3 Essential Behaviors You May Be Overlooking

    One-third of tablet users do indeed look for information related to their location – be it local events, area restaurants, or even a business phone number. Nearly 50 percent of smartphone users leverage their device to look up a business locale or...

  2. 3 Essential Mobile Ad Extensions to Get More Clicks from Mobile Devices

    When combined with click to call extensions (see below), that phone number becomes clickable, so mobile users can call you with one click. Click to call extensions make your phone number clickable so a mobile user only has to click the number to...

  3. 5 Reasons SMBs Should Focus on Search, Not Social for Customer Acquisition

    Search engines make it easy to find information such as phone numbers and directions to local businesses on mobile devices. So, even if you do not target a local customer base specifically, mobile search provides an excellent opportunity to get in...

  4. Mobile Purchase Path Insights for Successful Mobile Ad Campaigns [Study]

    As much as 73 percent of mobile users surveyed for the study report contacting a business after searching for the phone number, though this varies by device and category. Calls are a key activity along the mobile path to purchase and the study...

  5. 4 Ways Developers Can Reduce Data Noise to Create Great Local Search Experiences

    It also allows for taking advantage of the diverse array of business data including name, address, and phone number details and descriptive content like Yelp reviews, Foursquare check-ins, and Groupon offers that are available in the local search...

  6. How Big Data is Fundamentally Changing Local Search

    The days of asking our neighbor over the fence for the phone number of a reliable plumber are gone. Beyond the algorithmic changes that local search is likely to experience in the next few years and the changing of the guard we are witnessing as...

  7. Local Search Listings: Most Relevant Search Results Regardless of Medium

    Most local searchers are looking for quick referential info – an address or a phone number to contact, especially on mobile devices. More brick and mortar national brands are realizing that online local search business listings are not advertising...