First, how many shoppers actually use their phone to assist in the shopping experience while in the store? Mobile isn’t just for finding local merchants to start the shopping experience. Google also found that in-store mobile activity begins with...
If you aren't familiar with its features, you can now tell if the device is a phone, tablet, or other features it may have. Mobile pointing method Mobile has QWERTY keyboard? Mobile is NFC supported? Mobile has cellular radio?
He said it’s crucial for advertisers to include important local identifiers like maps, driving directions, and phone numbers. Fifty percent of respondents said they use their mobile devices to start the search process; 46 percent use mobile...
Since local relevance is a high priority for mobile users in both geographies, advertisers that include local cues like location information and phone numbers in mobile ad campaigns can positively influence purchase decisions on both sides of the...
A structured citation is a mention of your business' NAP (business name, address, phone number) on an IYP (Internet Yellow Pages) or directory website (e.g. Google Places was recently replaced with Google+ Local – a merging of Places and Plus that...
Don't ask people to print out coupons shown on phone. Feature phone users – outside the most developed countries, are dominant – 158 million visitors used opera (the major feature phone browser) in 2012 – do you want to ignore them?
When people on the go search for businesses, they typically need directions to the nearest locations, phone numbers and other details, increasing the importance of data availability and accuracy. Local marketing has grown increasingly important in...
There are over 5 billion mobile phone users.million users regularly use Facebook mobile. Mobile s recent changes with regard to social signals, local search and SERP results signify an important shift and focus on mobile and tablet search as, in...
When combined with click to call extensions (see below), that phone number becomes clickable, so mobile users can call you with one click. Click to call extensions make your phone number clickable so a mobile user only has to click the number to...
Google's research has shown that the most popular outcome of a local search is a phone call. The name of the game was crafting bids and ad groups based on device-specific variances in anticipated search behavior (mobile users' local intent for...
Search engines make it easy to find information such as phone numbers and directions to local businesses on mobile devices. So, even if you do not target a local customer base specifically, mobile search provides an excellent opportunity to get in...
You can turn off your call extensions when your phone lines close. Tired of splitting your campaigns out purely because they need different ad extensions (e.g.different phone numbers or different sitelinks)?
This would take into consideration the capabilities of the device – such as whether the device can download apps or make phone calls. New conversion types: This will integrate phone calls from click-to-call and app downloads in AdWords reports.
Just adding NAP (name, address phone number) semantic markup to your local store pages that exactly matches the data provided to the Google+ Local page can make a big difference in the local results. Well, here are seven tips to guide you through...
This trend is reflected in the recent Mobile Path to Purchase Study results, which showed that consumers’ mobile buying choices are driven strongly by local information such as phone number, address, driving directions and specific offers or coupons.
Google finally launched phone support for Google+ Local Pages listings verification, something unheard of for a non-revenue generating service offered by Google. As it stands now, the customer service phone support is intended for those businesses...
Write down your business name, address, ZIP code, phone number and any supporting data such as hours of operation, discounts, coupons, specials, etc. Here is a news flash for many who may not grasp the notion of mobile, local search, citations, and...
This is because a positive mobile experience that allows users to easily find the information they’re looking for (e.g.a phone number, location, or office hours) significantly increases the likelihood that they will convert into a customer.
Business that don’t believe their financial services product set aligns well to mobile behaviors (completing a mortgage app on a phone), and therefore avoid prioritization of their mobile strategy. The growth in mobile and the continuation of...
By incorporating these key drivers into mobile ad campaigns, marketers can better capture mobile auto buyers by prominently including relevant information and competitive deals, as well as local business information such as phone number and...
