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  1. Scroogled Rises: Microsoft Back on Attack as Google Faces New Antitrust Complaint

    Failure to act will only embolden Google to repeat its desktop abuses of dominance as consumers increasingly turn to a mobile platform dominated by Google's Android operating system. According to Microsoft, nine out of 10 people disapprove of this...

  2. Google AdWords New Enhanced Campaigns Connect Ads With Multi-Device Consumers

    This would take into consideration the capabilities of the device – such as whether the device can download apps or make phone calls. New conversion types: This will integrate phone calls from click-to-call and app downloads in AdWords reports.

  3. Trick or Treat? 5 Fabulous and Frightening AdWords PPC Features

    Click to call ad extensions in AdWords work by adding a clickable business phone number in ads that appear on mobile devices with full Internet browsers. Google’s internal data shows including location or phone information in a search ad increases...

  4. Paid Search Growth Continues to Slip, CPCs Down But ROI Improves in Q3 2012

    Covario reports, “On a global platform basis, mobile advertising grew 17 percent in the third quarter when compared to Q2 2012 and 90 percent growth year-over-year when compared to Q3 ’11. Smart phone users, while representing a larger over-all...

  5. Social Good in SEO: Conductor Foundation SEO Grant for 2013 Open

    Conductor will notify the winning recipient by phone on September 10, 2012. Diana Boric, VP of Marketing and Communications at Housing Works, said of the grant, “With access to the Conductor Searchlight platform, we were able to embrace digital...