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  1. Secret Sauce LoMo Tips for More PPC Sales

    Here’s a staggering statistic: 73 percent of U.S.consumers prefer to use their phone to search for local information. Paid search marketers have understood that mobile is important for some time, but few are leveraging the power of mobile...

  2. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Trying to click through 30 component pages on your mobile phone will literally drive you insane…It was a horrible user experience. But desktop was a breeze compared to mobile. Google ends up dishing out more and more organic search traffic, even...

  3. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    You can choose a specific crawler to view how your pages are rendered via desktop, smartphone, and feature phone. Instead, you may need to pull out your phone with a 4- to 5-inch screen. The first thing you need to do is to hop over to Google...

  4. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Suppose I perform my Black Rain Boots query on my mobile phone as opposed to my laptop or desktop. Advanced technology platforms can drive dynamic ad creation based on demand and intent signals from search, to automatically create ads on Facebook...

  5. Matt Cutts on SEO, PageRank, Spam & the Future of Google Search at Pubcon Las Vegas

    If your phone doesn’t display Flash, Google will not show flash sites in your results. If your site is slow on mobile phones, Google is less likely to rank it. Cutts was pretty clear that with the significant increase in mobile traffic, not having...