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  1. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    Nearly half of all mobile searcherssay they would be more likely to turn to another brand if a business lacks a phone number in its search results. By associating phone calls back to ads and keywords, marketers can discover what works to keep the...

  2. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    Optimization and scaling of any CTC campaigns requires a clear documentation of conversions happening via the phone once the customer acts on the SEM ad. Data from Google suggests the phone call falls into both the research and purchase phase (top...

  3. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Suppose I perform my Black Rain Boots query on my mobile phone as opposed to my laptop or desktop. Advanced technology platforms can drive dynamic ad creation based on demand and intent signals from search, to automatically create ads on Facebook...

  4. Matt Cutts on SEO, PageRank, Spam & the Future of Google Search at Pubcon Las Vegas

    If your phone doesn’t display Flash, Google will not show flash sites in your results. If your site is slow on mobile phones, Google is less likely to rank it. Cutts was pretty clear that with the significant increase in mobile traffic, not having...

  5. Google: 70% of Mobile Searchers Call a Business Directly From Search Results [Study]

    It’s clear from our findings that driving phone calls should still be a priority for businesses in every industry," according to Adam Grunewald, Google's mobile marketing manager. Google provides AdWords advertisers with several phone call metrics.