Don't skip name, address, phone, business description, events, offers, and other better-known markup opportunities and just focus on these. I've been reading, and thinking, about the marriage of schema and Mobile.
Google's enhanced campaigns lets advertisers adjust phone bids as a percentage of their desktop/tablet bids in a single campaign; Bing Ads allows for separate targeting by device type at the campaign and ad group level.
First, how many shoppers actually use their phone to assist in the shopping experience while in the store? Recent data from Google shows mobile is a shopping companion while consumers are in the store looking to buy.
If you aren't familiar with its features, you can now tell if the device is a phone, tablet, or other features it may have. While you may not necessarily need this level of granularity for your website, remember that Google Analytics can also be...
This is why it is crucial to take your LinkedIn developed relationships offline, whether on the phone or in person to close the deal. The mobile app for Twitter and ability to tweet 24/7, as many social media marketers do, is easy to do.
He said it’s crucial for advertisers to include important local identifiers like maps, driving directions, and phone numbers. Google’s New Multiscreen World study, published last summer, showed similar stats when it came to how mobile plays into...
So if you're building an app for an iOS, Android, Windows Phone or whatever, it won't usually be written with HTML and CSS, but rather Objective C, Java or some other higher-end coding languages.That said, there's a way to "cheat" this by using...
They have tremendous reach into almost everyone's lives through Windows 8, Office and Xbox, as well as to a lesser extent, Windows Phone. We do not believe bundling mobile, desktop and tablet advertising together in an opaque manner is in the best...
According to a Google/Nielsen study released in March, three out of four mobile searches trigger follow-up actions, whether it be further research, a store visit, a phone call, a purchase or word-of-mouth sharing.
Phone calls are one of the top actions for mobile users. Can the user make phone calls from the mobile page? So make sure you present the phone number as a call-to-action – you can do this by using jQuery on the page (more below), and use CSS to...
According to Microsoft, nine out of 10 people disapprove of this, and Microsoft suggests that these people should move to Windows Phone because their store "doesn't share our customers' personal information with third-party app makers.
A structured citation is a mention of your business' NAP (business name, address, phone number) on an IYP (Internet Yellow Pages) or directory website (e.g. Google Places was recently replaced with Google+ Local – a merging of Places and Plus that...
The Facebook phone has arrived, or will arrive on April 12, giving the social network giant a new window into its users' mobile habits and a more consistent, always-on connection for members of the Facebook community.
Don't ask people to print out coupons shown on phone. Feature phone users – outside the most developed countries, are dominant – 158 million visitors used opera (the major feature phone browser) in 2012 – do you want to ignore them?
And as a marketer, what if you can access that data so you can deliver an email to that person’s mobile phone, alerting them of a sale on toothbrushes. Apps on your phone are bookmarks to your life. Dana noted that 25 percent of all social media...
Advertisers will continue to be charged for a standard ad click every time a mobile user clicks on the forwarding phone number link or "Call" button (this is not a new charge), both of which can be seen in this screenshot:
Google Keep can be downloaded now on devices running Android 4.0 and higher for free, and there's no word yet on iOS, Windows Phone or Blackberry apps. Unlike rival Evernote, though, Google has only released a Keep app for its Android mobile...
Respondents seemed to find it easier to pick up the phone for a search than to sit down at a desktop or even fire up a tablet. A phone call (7 percent). Google and Nielsen recently teamed to understand when and why people turn to mobile search, and...
Using these technologies, people just pull out their mobiles and "talk" to their phone to get answers these days. Google's focus on the mobile front is largely on Google Now – a system that gets you answers through voice commands in natural language.
For businesses without a mobile ready site or those looking to drive business primarily through phone calls, there is the option to only show the phone number rather than both the site and phone number.
