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Mobile Phone Advertising

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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Trying to click through 30 component pages on your mobile phone will literally drive you insane…It was a horrible user experience. But desktop was a breeze compared to mobile. Advertising-wise, as traffic climbs the ad team sees the potential of...

  2. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    Instead, you may need to pull out your phone with a 4- to 5-inch screen. You can choose a specific crawler to view how your pages are rendered via desktop, smartphone, and feature phone. Also, by clicking the Top Pages report, you can view all of...

  3. Social Media Monetization in a 'Mobile First' World

    Social brands such as Instagram, SnapChat, and Vine are all recent examples of mobile-first success stories, which represent an evolution in social media by focusing on the single core utility of capturing and disseminating interesting content...

  4. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Suppose I perform my Black Rain Boots query on my mobile phone as opposed to my laptop or desktop. Marketers need to be the bees of online advertising – swarming to the data of our campaigns, looking for signals that drive consumer activity, taking...