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Mobile Phone Advertising

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  1. Social Media Monetization in a 'Mobile First' World

    Social brands such as Instagram, SnapChat, and Vine are all recent examples of mobile-first success stories, which represent an evolution in social media by focusing on the single core utility of capturing and disseminating interesting content...

  2. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    Nearly half of all mobile searcherssay they would be more likely to turn to another brand if a business lacks a phone number in its search results. By associating phone calls back to ads and keywords, marketers can discover what works to keep the...

  3. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Suppose I perform my Black Rain Boots query on my mobile phone as opposed to my laptop or desktop. Marketers need to be the bees of online advertising – swarming to the data of our campaigns, looking for signals that drive consumer activity, taking...

  4. Matt Cutts on SEO, PageRank, Spam & the Future of Google Search at Pubcon Las Vegas

    If your phone doesn’t display Flash, Google will not show flash sites in your results. This is definitely an area SEOs need to continue to focus on, as it is clear that sites that are not mobile-friendly will see a negative impact on their rankings...

  5. 'Geo-Conquesting' Drives Customers Away from Local Competition with Mobile Ads [Study]

    As a result, provide one-click access to things such as phone number, location map or map and driving directions. "Geo-conquesting" – a term used to describe mobile advertising tactics that grab attention away from competitors when they are in the...

  6. Smartphone vs. Tablet Commerce: 3 Essential Behaviors You May Be Overlooking

    Nearly 50 percent of smartphone users leverage their device to look up a business locale or directions, and 20 percent look for a business phone number. One-third of tablet users do indeed look for information related to their location – be it...