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Mobile Phone

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  1. Why Brands Should Provide Content Based on Users, Not Just Their Mobile Device

    Think calling a phone number, getting directions, scheduling an appointment, finding hours of operation, or placing an order, and so on. Because on-the-go users expect quick information, we're seeing the rise of dedicated mobile websites that...

  2. Google: Local Searches Lead 50% of Mobile Users to Visit Stores [Study]

    Seventy-seven percent of computer and tablet users also said the phone number was important in an ad versus 70 percent of smartphone users. Simply adding location extensions, a phone number, or a click-to-call button right in the ad can help...

  3. How Personalizing Websites With Dynamic Content Increases Engagement

    Here's how you would target site content to mobile phone visitors: Demographics and Psychographic Segmentation: Characteristics about the individual, including name, phone, and email address as well as pertinent psychographic segmentation data that...

  4. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    From a tour of a restaurant's ocean view to an interview with a conference speaker, people want to watch more video across industries, products, and services: percent of all respondents would like to see more product description or service...