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  1. Why Facebook’s New Cross-Device Tracking Tool Is a Game-Changer for Advertisers

    Moreover, it can help inform distribution of budgets to different devices or OS. Facebook’s new tool can show that a customer saw an ad from an advertiser on its mobile device, but then later saw another ad from the same advertiser on its desktop...

  2. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    You can even target specific versions of each OS. We had our mobile bid modifier turned down to -100 percent. There are a few factors that may cause unqualified traffic, such as mobile devices, campaign targeting, ad copy – but ultimately, I blame...