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  1. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    You can even target specific versions of each OS. We had our mobile bid modifier turned down to -100 percent. There are a few factors that may cause unqualified traffic, such as mobile devices, campaign targeting, ad copy – but ultimately, I blame...

  2. The Biggest Mobile Trends and Stories of 2013

    Renamed "The Blackberry Company" early in the year, its bold moves including hiring musician Alicia Keyes as Creative Director and rolling out the first Blackberry 10 OS smartphones. Mobile devices accounted for 40 percent of all online traffic on...

  3. Adobe Adds Cloud-Based Mobile Services

    Broad Platform Support: For app analytics, Adobe Mobile services supports native apps across iOS, Android, Windows Phone 8, BlackBerry 10, Windows 8 and Mac OS X as well as hybrid apps created with Adobe PhoneGap and HTML5.

  4. How to Use the Browser & OS Reports in Google Analytics, Plus 15 Reasons Why

    Understanding why mobile websites are so valuable (in addition to the Mobile reports). Just for the record and in case you're wondering, in the Mobile Traffic widget, mobile includes tablets. The pie chart still shows yes or no, rather than being...

  5. Google Mobile Ad Revenue Forecast to Hit Record $8.8 Billion in 2013

    The company has worked to further its reach in the space by supporting the Android platform, which has become the most popular smartphone OS on the market. Google will take home more than half of all mobile advertising dollars this year as the...