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  1. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    You can even target specific versions of each OS. We had our mobile bid modifier turned down to -100 percent. There are a few factors that may cause unqualified traffic, such as mobile devices, campaign targeting, ad copy – but ultimately, I blame...

  2. How to Use the Browser & OS Reports in Google Analytics, Plus 15 Reasons Why

    Understanding why mobile websites are so valuable (in addition to the Mobile reports). Just for the record and in case you're wondering, in the Mobile Traffic widget, mobile includes tablets. The pie chart still shows yes or no, rather than being...