SEO News

Mobile Opportunity Usage

RSS
  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    As we're coming up on the one-year anniversary of Google enhanced campaigns, mobile has continued to cement itself a permanent fixture in the marketing mix, not just across paid search. When it comes to riding the mobile wave, marketers must use...

  2. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    SEW: What's the biggest surprise that you saw in the Animoto Online and Mobile Video Study? The new Animoto Online and Mobile Video Study surveyed 1,000 U.S.consumers and revealed that nearly three-quarters (73 percent) of respondents are more...

  3. 3 Ways Context Clues Reveal a Powerful Paid Search Opportunity

    You can see from the indexed impressions by time of day chart that computers are fairly steady throughout the day, but mobile and tablet vary significantly, almost never with the indexed average. My hypothesis going in was the mobile click-to-call...

  4. Mobile SEO: 5 Ways to Ensure Your Brand's Content is Optimized

    Mobile Usage is Forcing a Shift of Search Strategies As it stands, according to data available on Wikipedia, there are 6.8 billion mobile devices used by 7 billion people. More focus on meaningful content and mobile engagement with content...

  5. There's a $20 Billion Pot of Gold at the End of the Mobile Advertising Rainbow

    Act 1: Mobile is Behind Massive Growth in Digital Media Usage We all know that mobile is important. All you have to do is stand in the middle of Times Square and observe the people around you: at least 50 percent of the crowd will be using their...

  6. Mobile Marketing: Connecting With Your Audience on the Move

    The panel discussed that the integration of mobile is an opportunity to have a holistic marketing program that spans across TV broadcast, web, mobile, tablets, and more. Other’ conversions: Instead of direct response metrics, on mobile there are...

  7. International SEO Gone Wrong: 7 Assumptions Can Ruin Your Program

    Domestically, mobile search may not be a significant enough market to warrant investment, but if you’re expanding to India you had better consider mobile phones in your program. Even keyword usage differs greatly on the same device type.