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  1. SEO Is No One-Trick Pony

    There are certainly many other elements that can go into a "full service" SEO engagement (I haven’t even talked about local SEO, video SEO, image SEO, mobile, or a number of other things), but I hope that this has helped to shape the discussion of...

  2. How FREE Website Call Conversion Tracking From Google Will Benefit You

    With mobile devices growing in popularity, more conversions happen over the phone versus online. More than 70 percent of mobile searchers use click-to-call when getting to your website. The ultimate goal of search marketing is to identify...

  3. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    As we're coming up on the one-year anniversary of Google enhanced campaigns, mobile has continued to cement itself a permanent fixture in the marketing mix, not just across paid search. When it comes to riding the mobile wave, marketers must use...

  4. Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

    Even if you've decided to "go mobile," you may be losing an average of 68 percent of smartphone traffic. Yu said brands need specialized expertise when implementing mobile. This is a result of incorrectly implemented mobile solutions, BrightEdge...

  5. Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

    Be prepared for the mobile shopper. The back-to-school marketing season is in full swing according to data coming from PM Digital's fourth annual "Back To School Trend Report". With much of the U.S.going back to school in late August or early...

  6. The Difference Between App to App and Web to App Advertising

    Mobile app and mobile web are the two mediums that advertisers can use as a forum for their marketing and advertising offers. Allocating marketing resources to mobile can help you tap into a significant market potential and make meaningful audience...

  7. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    Mobile SEO and app store optimization. The original search marketing conference is back! How to manage link building and content marketing without getting hit by Google Panda, Penguin, or penalties. Want to enhance your marketing skillset and make...

  8. How Personalizing Websites With Dynamic Content Increases Engagement

    Mobile Device Here's how you would target site content to mobile phone visitors: When it was applied to email marketing, it revolutionized the way people were targeted. The concept of personalizing an individual's marketing experience isn't new.

  9. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    SEW: What's the biggest surprise that you saw in the Animoto Online and Mobile Video Study? The new Animoto Online and Mobile Video Study surveyed 1,000 U.S.consumers and revealed that nearly three-quarters (73 percent) of respondents are more...

  10. 3 Ways Context Clues Reveal a Powerful Paid Search Opportunity

    My hypothesis going in was the mobile click-to-call rate would be much higher than any of the other device types, given the user experience that a smartphone provides. You can see from the indexed impressions by time of day chart that computers are...

  11. How Vine Has Changed the Video Landscape in Just 12 Months

    Video sharing on mobile is rocketing. In fact, according to a recent study from Cisco, two-thirds of the world's mobile data traffic is expected to come from video by 2017. And mobile video will increase 16-fold between 2012 and 2017.