The mobile app for Twitter and ability to tweet 24/7, as many social media marketers do, is easy to do. Which social network is the best for B2B marketing? The obvious opportunities in using LinkedIn as a marketing tool include personal branding...
The difference between then and now is that with advent of search, social media, and mobile devices, advertisers can no longer rely on TV and radio (or banner ads for that matter) to deliver a captive audience.
Although it's still premature to talk about "ranking" on Google Now's information cards, we can safely assume that current best practices for local SEO will play a key role in staying ahead of the mobile search game.
Brands need to go forth and pin," said senior vice president of social, mobile, and content lead at Digitas Jordan Bitterman. According to Digitas, the lack of brands using Pinterest leaves a gap in overall marketing strategies.
We have an ad format that works on mobile and we have identity so that we can put the right ads in front of the right people.The big opportunity that's right in front of us is trying to make the mobile advertising products higher quality and more...
Presentations of case studies and best practices will provide details of how to integrate a variety of channels – including social, local, mobile, analytics, and others – in order to engage and acquire new customers.
Social media and mobile devices played significant roles in the campaign, which leveraged the fundamentals of community organizing to fundamentally change the way political campaigns and voters engage one another.
If you triangulate Facebook's moves with Nearby/Local Search, Graph Search, and mobile news feed ads, there's an opportunity to connect buyers and sellers in locally relevant ways. This is exactly the lowered barrier that could finally get SMBs...
Mobile and tablet use also continue to accelerate, while apps are pulling people away from the Internet completely. This is an opportunity for site owners and online marketers to let users — both human and spiders — know that their site has met our...
The world of mobile apps is foreign territory to most online marketers. The two SEO elements to focus on for mobile apps and the app stores are content and links. Mobile app creation forces marketers to understand the limitations of different...
Brands can now target users based on their activity outside of Facebook, across desktop and mobile channels, and offline entirely. Paul Marcum, director of global digital marketing and programming at GE, is already thinking about how he’d like to...
While most videos are consumed on PCs, views on mobile devices have tripled from 2011 to 2012. Video on Mobile Devices Mobile video consumption is on the rise. By Q4 2012, mobile video starts – including both smartphones and tablets – have tripled...
And imagine that 20 percent of your traffic is coming from mobile; if they don't get a mobile-optimized experience, there's a huge opportunity right there. Getting the mobile experience wrong can be deadly to your bottom line.
After slamming Google AdWords for taking control away from customers, Bing says "…we do not believe bundling together mobile, desktop and tablet advertising in an opaque manner is in the best interest of our customer base or the industry at large.
The panel discussed that the integration of mobile is an opportunity to have a holistic marketing program that spans across TV broadcast, web, mobile, tablets, and more. If you missed the keynote I recommend you watch it online to learn ideas on...
Device targeting: Do Twitter ads targeting mobile or desktop perform better? Next week SES New York will offer training and education on the latest and greatest trends from expert speakers on a wide range of online marketing topics – from B2B...
The social network today unveiled its redesigned, mobile-inspired look that puts a much bigger emphasis on visuals. More screen real estate and more dynamic ads could spell immediate benefits for advertisers, Matt Lawson, VP of Marketing, Marin...
Local marketing has grown increasingly important in recent years with the proliferation of smartphones, tablets, GPS, and other mobile navigation-enabled devices. Those who already embraced Facebook local marketing tactics to grow their local page...
The web, social media, and mobile have evolved TV into a multi-screen experience that transcends devices. His opening keynote is titled, “Social TV: How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and...
UK - 80% of Twitter access is mobile, US only 55% - @olisnoddy #seslon Justin Walmsley @justinwalmsley olisnoddy from twitter opens #seslon keynote day 2 - Maximising Realtime Marketing Opportunities
