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Mobile Opportunity Marketing

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  1. How Personalizing Websites With Dynamic Content Increases Engagement

    Mobile Device Here's how you would target site content to mobile phone visitors: When it was applied to email marketing, it revolutionized the way people were targeted. The concept of personalizing an individual's marketing experience isn't new.

  2. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    SEW: What's the biggest surprise that you saw in the Animoto Online and Mobile Video Study? The new Animoto Online and Mobile Video Study surveyed 1,000 U.S.consumers and revealed that nearly three-quarters (73 percent) of respondents are more...

  3. 3 Ways Context Clues Reveal a Powerful Paid Search Opportunity

    My hypothesis going in was the mobile click-to-call rate would be much higher than any of the other device types, given the user experience that a smartphone provides. You can see from the indexed impressions by time of day chart that computers are...

  4. How Vine Has Changed the Video Landscape in Just 12 Months

    Video sharing on mobile is rocketing. In fact, according to a recent study from Cisco, two-thirds of the world's mobile data traffic is expected to come from video by 2017. And mobile video will increase 16-fold between 2012 and 2017.

  5. A New Direction for SEO in 2014: The Secure Search Manifesto

    The integration of search, social, mobile, global, and local, and the growth and adoption of mobile, changed the way content appeared in the SERPs. In 2014, rank means ensuring that you have complete visibility into how content appears in the SERPs...