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Mobile Opportunity Content

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  1. Google Reveals What New & Expectant Parents Search For

    It makes sense that content and campaigns should look great on mobile, then, and not just as a subset. Searches about baby development were 72 percent mobile in Q1 of this year (Google Data). Another factor in new parents' mobile use is their age...

  2. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    This is one of the mobile opportunity gaps that Yahoo and Kenshoo teamed up to identify in a recent survey on multi-device advertising strategy. Until retailers can instill more confidence in the mobile purchase process, consumers may be content...

  3. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    Mobile SEO and app store optimization. How to manage link building and content marketing without getting hit by Google Panda, Penguin, or penalties. Additionally, you will have the opportunity to get face time with SES speakers.

  4. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    The new Animoto Online and Mobile Video Study surveyed 1,000 U.S.consumers and revealed that nearly three-quarters (73 percent) of respondents are more likely to purchase a product or service if they can watch a video explaining it beforehand.

  5. Social Media Monetization in a 'Mobile First' World

    Social brands such as Instagram, SnapChat, and Vine are all recent examples of mobile-first success stories, which represent an evolution in social media by focusing on the single core utility of capturing and disseminating interesting content...

  6. gShift Gives Content Marketers More Ways to Mine Twitter Keyword Data

    The following shows data derived from the tool for the keyword “mobile SEO”, with the first graph showing the keyword’s performance profile: SEO software company gShift announced a new way for content marketers to mine valuable data from the...

  7. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Separate mobile and desktop optimized experiences Ninety percent of consumers now use search engines to shop locally; these queries are happening from the desktop, on the mobile web, in apps, from maps, and even from GPS and other in-vehicle devices.