With more than 100 million monthly unique visitors to the site (both on desktop and mobile), it's a great place to gain visibility for your company and create a place for reviews, ratings, and even some social engagement.
The mobile app for Twitter and ability to tweet 24/7, as many social media marketers do, is easy to do. Content types by audience. And content that is feature-rich, like online video (YouTube – a Google product) and images supported with text gains...
The difference between then and now is that with advent of search, social media, and mobile devices, advertisers can no longer rely on TV and radio (or banner ads for that matter) to deliver a captive audience.
Users can also rate places they checked into by using Nearby in their Facebook mobile app (now called "Local Search" on iOS). Everyone using Facebook's mobile app has a mechanism for researching and checking into a place called Local Search (on iOS...
He added, "Much like our content creators, we find that brands on YouTube – like T-Mobile, Samsung, Dove and Pepsi – all share a common objective: to cultivate a direct relationship with their consumers – one built on engagement and authenticity.
Brands need to go forth and pin," said senior vice president of social, mobile, and content lead at Digitas Jordan Bitterman. This study reveals the opportunity for brands to drive the conversation on visual platforms like Pinterest.
Presentations of case studies and best practices will provide details of how to integrate a variety of channels – including social, local, mobile, analytics, and others – in order to engage and acquire new customers.
The emerging social media landscape and use of mobile devices had an undeniable impact on the outcome of the presidential election. Social media and mobile devices played significant roles in the campaign, which leveraged the fundamentals of...
Mobile and tablet use also continue to accelerate, while apps are pulling people away from the Internet completely. This is an opportunity for site owners and online marketers to let users — both human and spiders — know that their site has met our...
The content on the page around the mobile app needs to provide the context to give relevant cues for what the app is about. The two SEO elements to focus on for mobile apps and the app stores are content and links.
The growing mobile audience provides incremental engagement and revenue opportunities for advertising. While most videos are consumed on PCs, views on mobile devices have tripled from 2011 to 2012. Video on Mobile Devices
And imagine that 20 percent of your traffic is coming from mobile; if they don't get a mobile-optimized experience, there's a huge opportunity right there. Getting the mobile experience wrong can be deadly to your bottom line.
After slamming Google AdWords for taking control away from customers, Bing says "…we do not believe bundling together mobile, desktop and tablet advertising in an opaque manner is in the best interest of our customer base or the industry at large.
Google's focus on the mobile front is largely on Google Now – a system that gets you answers through voice commands in natural language. It lies with two things: mobile and natural language. Needless to say, this creates opportunity for you to...
Domestically, mobile search may not be a significant enough market to warrant investment, but if you’re expanding to India you had better consider mobile phones in your program. Focus more on the different cultures in a region when you’re...
The social network today unveiled its redesigned, mobile-inspired look that puts a much bigger emphasis on visuals. One thing that won't change: EgdeRank, Facebook's algorithm that determines which content to show users.
Local marketing has grown increasingly important in recent years with the proliferation of smartphones, tablets, GPS, and other mobile navigation-enabled devices. Opportunity Awaits This tidal shift gives local marketers, multi-location brands and...
His opening keynote is titled, “Social TV: How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and Mobile. SEW: How does the convergence of television with the web, social media, and mobile change our...
Consider social analytics, social sign-on, ratings/reviews tools, YouTube paid account, video editing software, mobile app downloads, image subscriptions, etc. For each tactic, brainstorm possible implementation outcomes and factors – both good and...
Mobile audiences start to really take shape when we pay attention to the type of content they engage with, applications they frequent, or searches they conduct. As a result, marketers have a great opportunity to align their targeting and creative...
